Jim Machi : Industry Insight
Jim Machi

Ad Blockers vs Mobile Advertisers

In September, I wrote a blog on why mobile advertising is expected to grow based on Mary Meeker’s yearly Internet Trends report. Something to...

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Why you would give up the chance to strut around in Middle Earth Barbie wear? Allison Smith asks.

#Thankful! What for? Being able to speak...well, not as well as Allison Smith. Being able to design software and apps with code,...

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Happy Thanksgiving!

I don't think Ican write one better than I did 2 years ago, so here's a link to that piece. Happy...

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Comparing Different Types of Mobile Ads

Now that access to the internet via mobile devices is past 50% compared to access via desktop, it makes sense that internet...

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UCaaS Round-Up (Tidbits 2443)

Nextiva, a Broadsoft powered ITSP, announced at their user conference that it has released a new UC&C or Workplace Comms platform...

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The Growth of Mobile Advertising

Given that more than 50% of consumers are accessing the internet via mobile devices now, it stands to reason that the internet model...

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Marketing Lesson from the Election

A couple of marketing lessons from the campaign. (Non-political). If your Brand is broken, run a Branding campaign not a negative...

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Ad Blockers vs Mobile Advertisers

November 29, 2016

In September, I wrote a blog on why mobile advertising is expected to grow based on Mary Meeker’s yearly Internet Trends report. Something to be considered is that there is also an opposing force to this: ad blockers. When you think of ad blockers, you probably think of it as an extension on your browser on your desktop that can only block ads when browsing on your computer. Ad blockers have kept up with the times and now provide smartphone-wide ad blocking...mostly with the exception of native ads.

Comparing Different Types of Mobile Ads

November 22, 2016

Now that access to the internet via mobile devices is past 50% compared to access via desktop, it makes sense that internet models of making money is becoming prevalent in the mobile world. Unlike ads in traditional platforms such as TV or radio, these ads get especially crafty on mobile. Here are the different types of ads that are shown on mobile devices.

Location-Based Ad

The Growth of Mobile Advertising

November 15, 2016

Given that more than 50% of consumers are accessing the internet via mobile devices now, it stands to reason that the internet model of advertising would come to mobile access. After all, websites are now designed specifically for mobile devices in addition to desktop, so why wouldn’t desktop internet models of making money also apply?  That is, seeing ads pop up on your browser screen after you’ve done a search. 

LTE And (Over) A 1000 Words

November 8, 2016

If you go to the Global mobile Suppliers Association website, you can get some very interesting information in the form of white papers and other content. In fact, you can get the picture above if you click here.  And that picture really does say a 1000 words.

First of all, and this no news, LTE has been the fastest growing mobile system ever. 

NFV Needs to Get Out of the Muck

November 1, 2016

Almost two years ago, this Heavy Reading whitepaper came out. Today, NFV MANO is still an issue that is holding back NFV.  Don’t get me wrong, the concept of an orchestration layer to manage different VNFs from different vendors is good.  The promise of best of breed VNF software being plugged into an overall NFV solution is great.  

LTE and Voice = VoLTE

October 25, 2016


Every year, Ericsson puts out a nice overall Mobility Report in June.  I’m finally getting around to reading it now.  There is some really nice information in there about IoT growth and 5G.

However, this one graphic really struck me.  

Whatever Happened to Dialogic Boards?

October 18, 2016

I stopped wearing Dialogic shirts in airports many many years ago, simply because I often got stopped by people who used our boards and wanted to talk about them.  I still remember the event that tipped me - someone asked me if a PEB bus could go to 5 feet in length.  (Note: I knew the answer back then, but I don’t remember what it was – probably no, though).

Anyway, I recently wore my Dialogic shirt in an airport for the first time in 15 years and voila, I got stopped by someone. 

SS7 Staying Power

October 11, 2016


Back in April, I wrote a blog about LTE subscription growth and ended that blog with “by the end of 2020, half of all mobile connections will NOT be LTE.  In fact, in 2015, 3G still grew.”  On June 9th, the GSA put a press releaseout about LTE, but that press release also contained the words “3G/HSPA subscriptions grew by 48 million” in Q1 2016.  So even though all we hear about is LTE these days, 3G remains important.And with 3G growth, there is also SS7 growth.  SS7 has been in the background of 3G signaling and continues to be an important element in any 3G buildout.

LTE and Voice - Destined to be Together?

October 4, 2016

We all love LTE – we love the speed, we love the easy on-ramp to the internet, and we love the quality of video it enables to mobile devices of all sorts.  But voice with LTE – many of us haven’t yet been given the chance to experience.  They are destined to be together – voice in LTE is a type of data, and the mobile service providers will need to reduce expenses and retire the old 3G networks (which can be used for voice), in favor of a single network.  The LTE Voice Summit next week in London explores these issues.

Coming of the Mobile Advertising Age

September 27, 2016

Many of you probably know about the yearly Internet Trends report that comes out from Mary Meeker.  There is always a lot of thought-provoking information in there, and if you are interested in macro trends and their potential impacts, that’s a great place to start.

One area she covered is mobile advertising.  Given that mobile is an on-ramp to the internet, and by many estimates access to the internet via mobile devices is past 50% now compared to access via desktop, it makes sense that internet models of making money would or should become prevalent in the mobile world. 

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