Suzanne Bowen : Monetizing IP Communications
Suzanne Bowen
32 yrs in telecom, teaching, blog & grant writing, biz development, marketing, & PR. Favorite moments in life involve time w/ family & friends, networking, IP communications industry verticals & horizontals, running, traveling, foreign languages
| 1. "Focusing your life solely on making a buck shows a certain poverty of ambition..." Barack Obama ..... 2. "One of the sad signs of our times is that we have demonized those who produce, subsidized those who refuse to produce, and canonized those who complain." By Thomas Sowell

Avoid Draw Dead Business as Usual - Choose ITEXPO

Stop tapping out! The real odds of anything we want to happen increase with taking actual action. Existential philosophers say, "To not...

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Find Rich Tehrani at ITEXPO Las Vegas 2013

If you follow my blog or social sites you know I’ll be at ITEXPO next week at Mandalay Bay and I’m very...

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Global Capacity: Enabling the Virtual Network Operator

On a recent trip to Global Capacity I got to see how the company provides automation-based network service platforms to system integrators...

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Live-Streaming as Wearable Tech Killer App

When asked about the future of wearable tech and whether the market can truly evolve from under one billion dollars to fifty...

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COMING SOON TO A MOBILE OPERATOR NEAR YOU: THE SIX DEGREES OF MOBILE DATA PLAN INNOVATION

 

With the final entry in the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s
Rich Crowe
(@rhcrowe) looks at how mobile operators can use (and are already using) the six degrees of mobile data plan innovation to capture and deliver more value.

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The Value of a Gigabyte

What does a gigabyte mean to you? Is it just a unit of data or something concrete, like a movie or 250 songs? Maybe it’s a means to share news and pictures and stay connected. These are things with value. If you’ve got a mobile device, a gigabyte offers the freedom to take your movies, songs or connections with you anywhere you go. A mobile gigabyte can even deliver peace of mind by supporting applications that tell you where you are and how to get where you’re going at any given moment. This flexibility is also valuable.

Are some gigabytes worth more than others? Are gigabytes delivered in a fast and uninterrupted stream worth more than those that come slower with pauses and buffering? What about gigabytes that can be shared with others?

Yes, gigabytes have value. How much value depends on their quality and the way each individual uses them. It takes innovation to deliver and capture that value!

 

Every mobile network operator wants to get more value from mobile data. But today’s unlimited and basic tiered data plans ignore the value that mobile data offers to subscribers. By offering a set amount of data for a set price, operators make mobile data a commodity and encourage consumers to shop for the lowest price per gigabyte. To capture the true value of mobile data, operators need to change the way they think about – and define business models for – mobile data services.

For mobile operators, success– both in terms of customer satisfaction and profitability – means recognizing that mobile data delivers tangible value to customers. Just as important, it means understanding that individual customers value mobile data based on their own interests and the way they use their services. Traditional mobile data plans can’t deliver success on these terms. Operators need new and compelling plans that can reinforce the value of mobile data and better meet the unique needs of each customer.

The Six Degrees of Mobile Data Plan Innovation blog series introduced six different ways for mobile operators to build highly personalized pricing options and showcase the value of mobile data. These innovations will help operators offer differentiated service levels and present more value-based options to subscribers and businesses. The six innovations are:

  1. Service level-based plans: Offer premium services that deliver a higher speed or QoS.
  2. Shared data plans: Let several users or devices connect to and share a common pool of mobile data.
  3. Application-based plans: For a monthly fee, allow users to consume data with selected applications without having the usage count against their monthly data plans.
  4. Third party pays plans: Offer toll-free access to specific content, with the content provider or another business paying for the data subscribers use to consume the content.
  5. Loyalty-based plans: Reward loyal customers with mobile data and partner with retailers to include mobile data in their loyalty plans.
  6. Capacity-based plans: Shift traffic to off peak, create services to consume off-peak capacity, and monetize peak data traffic.

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Shiny Object Syndrome

In my local and business interactions there are a lot of entrepreneurs and start-up co-founders. Many of them have what I call...

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Part two: Choose your own endpoint for the best conference experience

As different endpoints come into play and different types of networks come into play, the mixing of the different codecs and...

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Avoid Draw Dead Business as Usual - Choose ITEXPO

August 23, 2013

Stop tapping out! The real odds of anything we want to happen increase with taking actual action. Existential philosophers say, "To not choose is still a choice." ITEXPO events (conferences and exhibitions) are real opportunities to do an about face from business as usual. Thousands of people with whom to develop business, share information, buy and products and services, and socialize.

The Politics of WebRTC

August 9, 2013

WebRTC, it provides the most potential for innovation and new business on the web, some say. The web does need a B12 shot. Wired magazine tops even Popular Science, the Geekspeak and VUC podcasts, and the Tuesday, Saturday and Sundy New York Times for some of my favorite news and information. The August 2010 issue had a highly provocative cover stating "The Web is Dead."

Linux Foundation Embedded Solutions Director's Case for Open Source and Connected Car

June 17, 2013

The car of 2013 is different from the one I learned to drive, a 1974 Ford Maverick with rear federal bumpers, aluminum wheels and an AM/FM radio. Beginning with a couple of audio podcasts showcasing Mercedes Benz and Ottawa-based Star Motors dealership, my research of the "connected car" has been unbelievably exciting. My most recent audio podcast interview is with Rudolf Streif, Director of Embedded Solutions at The Linux Foundation. According to the world's most talked about open source organization, people expect the same connectivity in their cars as they do in their homes and offices.

Business Video and Queen Lead Guitarist Brian May

June 17, 2013

"A good video can make all the difference," says Brian May (Ph.D. Astro-Physics and Queen lead guitarist). Such is true for business!

Even if you are like me, and you prefer to read communications, video still is the most remembered.  The more senses used in absorbing info, the more we engage and retain.

Toogethr Founder Voorzanger on Peer to Peer Transport and Connected Cars

June 13, 2013

Many thanks to Connected Cars Conference scheduled June 25 - 26, 2013 in Amsterdam for introducing Martin Voorzanger founder of startup Toogethr to DIDX podcast channel. Toogethr offers support that facilitates the popular peer-to-peer transport (car sharing) idea in new and better ways than ever. In an audio podcast interview, Mr. Voorzanger explains how Toogethr works, how it fits into the Connected Cars industry, where connected cars may take us in the future, and what are current and realistic trends.

(Click to listen to the 9 minute connected car audio podcast interview with Mr. Voorzanger.)

Toogether wants to make mobility more social, more fun, and more lucrative for all involved.

A Caring BBC Wants to See Connected Cars as Simple as Possible

June 7, 2013

The past 30 days of podcasting with M2M experts have been enlightening and educational in the specific area of the Connected Car. The most recent was with Mark Friend, Controller at BBC Radio & Music Multiplatform. He leads the interactive services for the British Broadcasting Corporation's radio networks and music output across digital radio, desktop, TV and mobile platforms. The digital radio strategies and services include listen again, the iPlayer Radio app, visual live radio, podcasts, social media, hybrid radio, archive, major music events and text and data services.

Mark Friend was previously the BBC’s Controller of Strategy where he led the Charter settlement in 2005 and developed the BBC’s new services vision which underpinned it. Before joining the BBC, Mark spent several years launching and running new businesses at ITN (Independent Television News, a news and content provider with headquarters in the United Kingdom) and ...

Machina Research Matt Hatton Says Generation X or Y Expect to Be Connected

June 3, 2013

Machina Research Director Matt Hatton and I talked about Connected Cars as a vertical sector of M2M (Machine to Machine). The DIDX-sponsored Machina Research audio podcast is available for listening. Mr. Hatton explained who the Connected Cars "players" are such auto manufacturers and the companies that make the hardware and software that reside on the vehicles. Machina Research talks with those companies and also with the companies who provide advice to companies that actually provide the networks (mobile operators).

The following is a transcript of our conversation beginning with my request for Matt Hatton to give us his thoughts on current Connected Cars industry trends and what kinds of cool concepts and experiences we might expect in the future.



Suzanne Bowen:
So, now it's clear what Machina Research does and who they work with.



Connected Car TNO's Yes on Commercial Productivity and Safety, No to Traffic Jams and Emissions

May 29, 2013

TNO Managing Director of TNO Transport and Mobility Leo Kusters talks about connected cars and TNO's notable work in the M2M automotive technology industry. TNO has been involved in connected car research for over 20 years, making it a pioneer and well-informed expert. Some of the latest projects are aimed at reducing traffic jams and emissions and increasing productive and enabling commercial applications.

He shares on DIDX podcast of his insights on current industry trends in traffic management and such.

Connected Cars Give us Value Items: Stories and Time

May 29, 2013


Time is a precious gift, and the connected car can give that gift back to us. We spend hours of our lives waiting in queues at the grocery, in traffic jams, on long trips, at the doctor's office and waiting for the big game to begin. A story, a documentary, a technology phenomenom, sound business advice or comedy can fill our ears and hearts while even our eyes are busy. Audible Inc.'s CTO and Chief Scientist Gary Story says the most popular use case for audiobooks is listening in the car.

From Powerpuff Mechanics to a Connected Cars Future

May 6, 2013

Thanks to Connected Cars 2013, we share the first of a series of audio podcast interviews with connected vehicle experts. Andrea Sroczynski, Telenor Connexion's Head of Region Germany / Head of Global Automotive Sales discusses her IT, telematics, and automobile dealership background, positive outlook as a women involved in M2M, and her company's role in the Connected Cars industry and the possibilities of M2M (machine to machine) with connected vehicles. The Connected Cars13 conference, which is co-located with LTE World Summit June 25 - 26, 2013 in Amsterdam, includes speakers from automotive OEMs such as Lamborghini's Mirdo Buzzoni and from the Connected Car ecosystem such as Telenor Connexion's Ms. Sroczynski and Audible's Guy Story.

As an aside I asked for Andrea's insight on being one of the few women involved in top level connected automobile career position in a positive way and says, "It is not normal that I am a lady in this industry.

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