IMS Provides Eco-Efficiency Choices, Creates New Revenue Opportunities

Next Generation Communications Blog

IMS Provides Eco-Efficiency Choices, Creates New Revenue Opportunities

By Erin Harrison

Two opposing forces are driving the need for more efficient use of energy – the increased use of mobile device coupled with the power needed to sustain their use are necessitating that the telecom industry step up its efforts to improve eco-efficiency overall.

Given the trend of increased demands of today’s mobile users – and the proliferation of new and different end-user applications and devices – an IP Multimedia Subsystem (IMS) is a smart choice for service providers who are also looking for new revenue opportunities.

“Consumers are no longer content with a simple telephone; they want broadband and accessibility, wherever they are, on any device they choose. They want access to information, plus instant and reliable communications,” a recent whitepaper by Alcatel-Lucent (ALU), “Alcatel-Lucent IP Multimedia Subsystem (IMS): Eco-efficiency Makes Economic Sense,” points out.

At the same time, while a “green” lifestyle may not drive demand for new communications services, it changes the way we live and work, and in many cases, reduces our environmental impact. According to Alcatel-Lucent, telecommunications can reduce the environmental impact of other industries as well, by changing the way people live and work.

Considering this “anywhere, anytime” phenomenon continues to grow rampantly, service providers need to work toward a solution that will benefit the earth, as well as their own bottom lines.

The amount of electricity needed to browse the Internet and talk on the phone in the U.S. alone shows that a new system is needed. According to the Telecommunications Indus­try Association (TIA), data centers and telecom systems account for 3 percent of the U.S total electricity demand, and the proportion is growing rapidly.

Since the telecommunications industry uses so much electricity, the industry can make a positive impact on total energy consumption, not only by reducing its consumption through more efficient network infrastructure, but also by helping other industries to reduce their impact.

For example, Alcatel-Lucent IMS solutions help service providers reinvent communications across fixed, mobile and web, while paving the way for a smooth migration to all-IP networks with scalability and security.

“Technologies that can be enhanced with IMS (video conferencing, presence aware messaging, and anytime access) reduce or eliminate the need to travel to meetings or commute daily,” the whitepaper said.

The Alcatel-Lucent End-to-End IMS Solution helps operators offer multimedia communication services including voice, video, web, messaging and other conversational services using the most effective communications tools, whether it is their PC, TV, mobile phone, or home phones.

In fact, Alcatel-Lucent claims its IMS solution reduces the environmental and economic impact by over 90 percent, compared to a TDM-based solution. The service allows service providers to respond to the demands of today’s consumers, while also opening the door to new revenue streams.

As importantly it highlights Alcatel-Lucent’s commitment to ecosustainability as a vendor and as an enabler for its customers to be responsible stewards as well.  As ALU CEO Ben Verwaayen says, “Corporate Responsibility is our business imperative. It defines our organization.”  

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