Next Generation Communications Blog

The Business Case for IP Transformation: Realizing The Benefits

By: Steve Blackshaw, IP Transformation Product Line Management, Alcatel-Lucent

Significant investments require significant returns. How do companies ensure their benefits are measured, tracked and realized during IP Transformation Programs? 

Success Is Not Guaranteed

Think about the hardest project you have ever delivered. Just think back… that one ‘special project’, the one that spiraled out of control, the one where the requirements kept changing, the one where the objectives kept moving, the one project that would not de-scope, where the tsunami of work was towering over the team, and impossible deadlines were looming. Yes, that one.

Most of us have experienced THAT project. And we probably sat with our colleagues, asking ourselves how a project under such pressure could even exist. Why would the sponsors not revise the scope, refocus the team, or even reinvest the budget elsewhere?

We all know that technical projects can go awry. IT, Networking and Engineering projects – famously 50% overrun on budget, and many are cancelled altogether.

So, what are the figures for complex Transformation Programs?  For Programs where IT, Network, Operations and Engineering are undergoing change simultaneously. With an objective eye, it’s easy to question how any of them actually deliver results. But indeed they do.

But, how, and what can we measure to be certain we are achieving the desired results?

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Archives of all blog posts:
The Business Case for IP Transformation: Realizing The Benefits
The Business Case for IP Transformation: Is Your Business Ready?
The Business Case for IP Transformation: Managing the Service Roadmap
The Business Case for IP Transformation: Creating the Case
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Field Trial Shows the Potential of Enterprise Small Cells
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Alcatel-Lucent: Market 'More than Ready' for Multi-screen Services
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The High Cost of Failing to Meet Customer Expectations
The Eternal Challenge for Wireless Providers: Ensuring Quality with Wildly Fluctuating Bandwidth
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Operators Must Seize Key Vertical Market Opportunities
Bridging 2G, 3G and 4G Network Capabilities via LTE
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ACPs' Growing Role in the Mobile Data Experience
Creating and Managing a Single Virtual Resource Pool to Simplify Staff Workflow
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Service Providers Gain Edge with Multimedia Smartloading
Expose Network Capabilities to Facilitate Innovation on a Smart Network
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Content is King - For Multi-Screen Advertisers, Too
Alcatel-Lucent's New Ethernet Switch Outperforms Enterprise Core Market
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Leverage Communication APIs to Create High Value Enterprise Service and Web 2.0 Application Mash-ups
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Integrated Social Media Strategies Can Help Enterprises Optimize Marketing and Customer Service Initiatives
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Best Practices for Using an Intelligent Infrastructure to Simplify your Network
Mashups and Web 2.0: Inventing a New Breed of Web Apps: COM 2.0
New Alcatel-Lucent Book Outlines Opportunities in Intelligent Networks, Web 2.0
Utilizing Mobile Smartloading to Offload Peak-Time Bandwidth Demand
How Can You Reduce Network Costs by Migrating to an IP Infrastructure
What Role Should Service Providers Play in Cloud Computing?
Using Multi-Vendor Managed Services to Create a Single Point of Accountability
Best Practices for Using On-Demand QoS Upgrades to Improve Network Utilization and Efficiency
IP-Enabled Energy Distribution: Using Smart Utilities to Drive Eco-Efficiencies
Best Practices for Securely Exposing Network Assets
Content is King: Choosing the Right Partner Ecosystem to Create High Value Multimedia Services
Monetizing the Multimedia Value Chain
Why Brands Will Pay More for Interactive Advertising
How Can You Reduce OSS/BSS by Choosing the Right Network Integration Partner
Best Practices for Network Operators to Strengthen Relationships with ACPs
Maximize Outsourced Partner Value: Minimize Risk and Transformation Downtime
How Network Providers Fit in the Mobile Advertising Value Chain
Best Practices for Creating an Effective Advertising Ecosystem
Selecting the Right Business Model to Enable the Delivery of New Applications and Services
How IP Transformation and My IC Phone Benefits the Hospitality Market
How Can Industrializing the Onboarding Process Enable Niche Applications?
Alcatel-Lucent Demonstrates Power of 100G with Softbank Telecom
Using Managed Services to Improve Competitiveness
Smart Buildings: The Time is Right
Digital Advertising Creates New Revenue Opportunities for Network Providers
Multimedia Integration Services Have New Micro-architecture of the MSFT Media Room IPTV Offer
Alcatel-Lucent to Host 100G Press Conference
Reduce OPEX While Improving QoS with Self Organizing Networks
Alcatel-Lucent Offers New HLN Website
Top Ways that Self Organizing Networks Drives Network Efficiencies
SON Operations Explained in Alcatel-Lucent Paper
Partnership with BT Leverages Alcatel-Lucent's High Leverage Network Services
IP Transformation Enables Network Operators to Maximize Market Opportunities
Outsourced Network Management Helps to Secure a Responsive Network
Mobile Advertising Product Helps Mobile Operators Find Growth Opportunities
LifeSize Joins Alcatel-Lucent Alliance and Application Partner Program
Multimedia Consumption Increasing, Drives IP Network Change
Technical Challenges and Business Opportunities in Mobile Data
Open API Opens Doors, Drives Innovation
IT and Telecom Convergence with Alcatel-Lucent and HP
New Multimedia Solutions Released by Alcatel-Lucent
Alcatel-Lucent Brings Genesys and Enterprise Together Through Dynamic Enterprise Vision
Alcatel-Lucent's ng Connect Program Names New Members
The Impact of Instant Access on Go-to-Market Strategies
Next Generations Conference to be Held This Month
Streamlining the Challenges of a Multi-Vendor Network
Network Providers Can Monetize Subscriber Data Within the Advertising Ecosystem
Bucking the Status Quo
Keeping Pace with User Needs: Five Trends for Telco Providers
Network Providers and Partners: A Perfect Marriage
Hey Network Operator: Wanna Focus on Strengths, Partner?
A New Opportunity for Network Operators
Changing Strategies with Open Development
Open Development Platforms Offers Options
Alcatel-Lucent Gaining Contact Center Market Share
Alcatel-Lucent Scores Another Key LTE Win in the U.S
Five Ways to Boost Revenue in a Changing Wireless World
Alcatel-Lucent Increases its Research Capabilities in Dublin
Shifting Strategies to Fulfill Wireless Experiences, Demand
Open API Establishes New Relationship Between Network Providers, Third-Party Partners
Open API Marries Developers, Service Providers to Same Value Chain
Driving Global Eco-Sustainability through ICT Innovation
Check out the Open API Application Gallery!
Mobile Apps to Thrive with Open API
Alcatel-Lucent Helps Lay Foundation for Relationships between Developers and Service Providers
The Green Touch Initiative from Bell Labs: A New Shade of Green IT
Smart Choices: Establishing a Solid Foundation for an Effective, Future-Ready Smart Metering System
The Key Benefits of Managing Security at a Network Level vs. a Device Level
Transforming ICT for Sustainable Telecom Applications and Services
Top 5 Attributes of a Strategic Managed Services Provider
The Eco-benefits of Green IT for the Dynamic Enterprise
Take the Quiz to See How Dynamic Your Enterprise Is
Using IVR systems as a competitive advantage
Best practices for cost effectively supporting the explosion of intelligent applications and wireless devices
How Outsourced Network Management Will Help You Take Control of Your Business Transformation
A Focus on Eco-Sustainability from Alcatel-Lucent
Embarking on 2010 as a Trusted, Dynamic Enterprise
Delivering the Dynamic Enterprise
Open API a Goldmine, 'Win-Win' for All Involved
Collaborative Security: Shifting the Security Paradigm to Create Innovative Enterprise Security Solutions
Using communications to reduce climate change impact
How can the Telecom sector use applications and services to enable other industries and consumers reduce their impact on the environment?
Technical, product leadership and the ability to test solutions prior to deployment: Why these attributes are key for LTE deployments
How can I enable a single, unified sign on for my customers across multiple screens?
Key Factors Driving the Need for a Comprehensive Security Blueprint
Leveraging Strategic Collaboration to Enhance Network Operations and Service Offerings
A look at the future: Re-defining the communications partner ecosystem
Best practices for managing events, policy and traffic on your network
Top Benefits of Web 2.0 and Cloud Computing in a Business Environment
Enabling the Application & Content Provider: Collaboration for Innovation
Alcatel-Lucent Turns Focus to Green IT, Launches Eco-Sustainability Site
Competition vs. Collaboration: Strategies for New Revenue Generation
What is the impact of new IP applications on wireless networks?
Top Attributes of an Enterprise Network Transformation Partner
Speeding Evolution to Stay Competitive - The Right Blend of Network Bandwidth and Speed During LTE Migration
Top 10 Ways to 'Free Your Network' and Successfully Work with Third Parties
Leveraging Multi-industry Ecosystems to Speed Service Innovation
Using Ecosystems to Drive New Revenue and Innovation
Using Multimedia Content Management Solutions to Drive New Revenue While Increasing QoE
Driving Innovation Through Multi-Industry Ecosystems
Best Practices for Managing and Maintaining a Multi-Vendor Network
How the Recession is Impacting Consumer Spending on Network-based Services
Best Ways to Use the Content Management Enabler to Serve Multiple Devices and Screens
Speed Introduction of New Intelligent Applications and Time to Revenue
Alcatel-Lucent's "Enriching Communications" - The State of the LTE Market
Best Practices for Improving Time to Market of New Products and Services
Alcatel-Lucent's touchatag Announces Urban Game Challenge for Developers
Lowering Network Costs While Increasing Your Broadband Footprint
Alcatel-Lucent Launches "Enriching Communications" e-Zine
Best Practices for Optimizing Subscriber Migration and QoE During Transition from Legacy to LTE Networks
Evolve to a More Stable Business Model and Create New Revenue Opportunities
Green IT - Increase Eco-Sustainability in a Converged Communications Environment
Enhance Network Relevance to Strengthen Customer Relationships
How to increase network value using 3rd party partnerships
Best practices for prioritizing next generation services that customers are willing to pay a premium for
How can I minimize the risk of new investments while increasing my network bandwidth, capacity and speed?
How to Select Energy Efficient Ethernet Devices
Identifying Key Areas for Next Generation Advertising Opportunities
Enhance and Prioritize Personalization with Contextually Aware Applications
Best Practices for Managing OPEX in Today's Challenging Climate
How Can I Leverage the ng Connect Program to Accelerate My Ecosystem Development and Create Sticky Services?
Address Legacy Network Phase-out While Developing Solutions from Embedded Network Assets
Which Web 2.0 Services End Users Want and Are Willing to Pay For
Create an Optimal Partner Ecosystem for Delivering New Services and Applications
Monetizing Web 2.0
Building a Dynamic Enterprise and Increasing Operational Sustainability Through Green IT
Service Provider Strategies for a Recession and Beyond
Alcatel-Lucent's touchatag Cited for Innovation in RFID Space
NTT Docomo Moving to LTE with Alcatel-Lucent
Broadband Dependency Creates Bright Future for Multi-Solution Vendors
AT&T Extends Relationship with Alcatel-Lucent for U-verse Delivery
Today's Wireless Networks Built for Tomorrow
Alcatel-Lucent Teams with HP to Deliver Truly Integrated Communications Solutions
Alcatel-Lucent Provides Triple Play Capabilities for KDN
3G is Still Coming, but LTE is Already Here
Network Operators Can't Forget Backhaul
Alcatel-Lucent Continues Fixed Broadband Growth
Next Generation Communications for Next Generation Resort
WiMAX or LTE, Alcatel-Lucent Says the Choice is Yours
Multi-Screen, the Next Generation Unified Communications Experience
Next Generation Self-Sustainable Wireless Networking
Mobile Operators Have to Get Personal
Delivering the Future with LTE
Alcatel-Lucent Maintains Outlook
Rich Tehrani: ng Connect Interview
Alcatel-Lucent Tops IPTV Market Report for Access, Middleware
Alcatel-Lucent Subsidiary Earns JITC Certification
Citizen Media Project Results
Alcatel-Lucent Joins RSA Secured Partner Program
Genesys Announces Customer Innovation Award Winners
Genesys on Datamonitor's Shortlist
On Earth Day, Alcatel-Lucent Highlights Eco-Awareness Campaign
Alcatel-Lucent: Some Thoughts on Rich Communications Manager
Alcatel-Lucent Checks In With Next-Generation Hospitality Deployment
ng Connect Expansion Nets Four New Members
touchatag: Changing The Way We Consume, Share Media
Alcatel-Lucent Blends CDMA, LTE in Same Base Station
Alcatel-Lucent Announces Rich Communications Platform
On Optimizing Wireless Networks
Exploring The IPTV Opportunity
Service Providers Continue Outsourcing Trend
Managed Unified Communications
RFID Opportunity Grows
touchatag Gives Application Developers Opportunity to Innovate
China Unicom Chooses Alcatel Lucent Shanghai Bell for Next-Gen Wireless
BASE Jumping in the Benelux
Alcatel-Lucent Brings Next-Gen Communications to Emerging Markets
More Good News for Alcatel-Lucent
Alcatel-Lucent Delivers Service Enablement Platform
Alcatel-Lucent Exec Sees Return To Profitability
Alcatel-Lucent Enables WiMAX Deployment in Spain
Alcatel-Lucent Sees IP PBX Growth
Alcatel-Lucent in the LTE Spotlight
touchatag Enhances the Event Experience
ng Connect Initiative Creates Opportunity
The Digital Hospital is no Longer a Dream
Genesys Acquisitions Target Productivity Growth, Cost Reduction
Infonetics: ALU Among Top Mobile WiMAX Vendors
Change is Good, Enriching Even
Multi-Screen = Mega Opportunity
ALU Enables Operators in Mobile TV Race
China 3G Market Can Still Be Huge Opportunity
Alcatel-Lucent Remains a Fixture in Fixed Broadband Access
Mendocino County Selects ALU
ALU Enables Blackberry Launch in Vietnam
ALU In TD-SCDMA Pact With China Mobile
Alcatel-Lucent to Focus on LTE
ALU Announces Strategic Vision for 2009 and Beyond
ALU Earns Spot in Leaders Quadrant
ALU Wins Femtocell Deal From Chunghwa Telecom
ALU Subsidiary Provides Custom App for U.S. Navy
Base Stations' Affect on Backhaul
Telecom New Zealand Chooses Alcatel-Lucent for IP MPLS
ALU Expands China Telecom Network
Estonia: ALU Helps Elion Deliver Triple Play
Rich Tehrani Welcomes Next Generation Communications Community
Beyond Cost Savings: Leveraging VoIP for Innovation
In Tough Economy, Innovation Holds the Key
Welcome to the Next-Generation Communications Blog
ALU, BT Extend Services Pact
North Africa to See Enterprise Voice & Data
UK Broadband Feeling Recession Effects
Laptop Guardian Security Solution Goes Global
In-Stat: Global Broadband Enjoys Growth
Advancing Broadband Deployment
Wireless Growth News
Scots Want Next-Gen Communications Networks
Is ALU Pursuing Openreach?
Is Business Ready for the Millenials?
Testing for Optimal DSL Performance
ALU: Leaders in Gartner's Magic Quadrant

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