Next Generation Communications Blog

June 2011

You are browsing the archive for June 2011.

LTE and Public Safety - Alcatel-Lucent Shows the Way

There is nothing more "mission critical" than Private Mobile Radio (PMR). It is the way public safety organizations, transportation companies, utilities, governments, the military, and a host of commercial enterprises such as energy companies and industrial organizations, monitor crucial assets, and mobilize and respond to crises. It is also a vital piece of most large organization's sustainability planning.

Alcatel-Lucent's Optism Enables Mobile Providers to Drive Revenue Through Personalized Experiences

Mobile consumers everywhere are beginning to leverage personalized mobile marketing and advertising to enhance their experiences. Companies offering such services are profiting from this new approach to mobility. Alcatel-Lucent is playing a powerful role in enabling these companies to implement innovative mobile advertising services that get results.

Alcatel-Lucent Recognized for Breakthrough Data Center Switching Solution

In the quest for faster, more robust data center networking solutions, enterprise IT managers are increasingly turning to 10Gb Ethernet. This trend is not lost on Alcatel-Lucent, which earlier this year introduced a new data center switching solution that landed the company Interop 2011's 'best of' award in the data center and storage category.

Delivering Next Generation Multimedia Residential Services

Consumers subscribing to residential services want multimedia delivery. While this is great news for network operators seeking to turn such services into incremental revenue opportunities, doing this successfully requires more than just lowering cost. This process also requires a High Leverage Network (HLN) architecture to extract the necessary value from the network, while also enhancing the user experience.

Optism™ Creates Mobile Advertising Success for Volkswagen, Nissan and adidas

Optimism about mobile advertising abounds. For instance, the June 23 press release by ABIresearch states that its new market study found that, "In 2010, not quite $2 billion was spent on mobile advertising. In 2012 that figure will be more than $7 billion. And by 2016, the forecasts suggest that about as much money - $24 billion - will be spent on mobile advertising as much as is currently spent on all online advertising put together."

High Leverage Networks: How and Why

Developing a High Leverage Network requires a two-pronged approach: develop new business models and introduce or improve personalized service offerings. These go hand-in-hand and must be pursued simultaneously.

Want to Drive Smartphone Success? Focus on the Customer Experience

The CXT Program, otherwise known as the Customer Experience Transformation program, that must be put in place ensures that you can achieve the all-encompassing goal of delivering optimal satisfaction for your customer base.

Featured Events