Next Generation Communications Blog

May 2014

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Shared Data Plans: A Tool for Attracting and Retaining Subscribers

Alcatel-Lucent’s Rich Crowe opens a new chapter of the Six Degrees of Mobile Data Plan Innovation blog series by examining consumer interest in shared data plans.

Shared data plans have become popular with mobile operators. Today, 19 of the world’s 25 largest mobile operators by subscriber base size[1] offer data-sharing options. Many others are following suit and offering subscribers the ability to connect several users or devices to the same pool of mobile data.

For operators, the addition of shared data plans is about clearing new paths to market expansion, subscriber stickiness and bottom-line growth. But what do mobile consumers think of shared data? What factors make them more or less likely to embrace it? And what impact does it have on whether they stick with a mobile operator?

How to Kill Shadow IT: Step Two - Make It Completely Unnecessary

By Bryan R. Davies, Senior Director of Enterprise Communications Marketing, Alcatel-Lucent

In my first blog in this series, I discussed the reasons enterprise employees are bypassing the IT department when they purchase business software. Most shadow IT users would put it this way: “That’s what I have to do to get my job done efficiently.” In many respects, that short summary goes right to the heart of the matter.

But I’d like to push a little deeper now and examine the place where shadow IT begins – the point where enterprise employees start believing it’s a necessary option. What’s the crucial factor there? Cumbersome processes with long delays? Inferior or out-of-date tools? Or could it involve how those employees are perceived and treated?

We Ask the Experts: How Can VoLTE Outperform Circuit-switched Services?

By Jean Jones, Director, Wireless Marketing, Alcatel-Lucent

This second blog in our series begins a discussion of the most basic, yet crucial voice over LTE (VoLTE) question: How can you make sure your 4G voice service works as well — if not better — than familiar 3G wireless services. Your subscribers’ expectations are high now, as VoLTE services are launched on a larger scale. And they’re looking for carrier-grade quality.

To satisfy these expectations (and reap all the benefits of VoLTE), you need to start with a new way of thinking about service deployment. According to the VoLTE experts I’ve talked to, that means developing an end-to-end strategy. Then, ideally, carrying out your plan with the help of a cross-functional team.

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