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Top Benefits of Web 2.0 and Cloud Computing in a Business Environment

Posted by: Erin Harrison | November 19, 2009 10:05 AM | 0 Comments

Rapid advancements in communications technology have been accompanied by an equally swift multiplication in security threats, a growth in cybercrime as well as the introduction of new security regulations.

 

Despite security concerns, according to a recent study, a majority of executives polled by Deloitte - 60.9 percent - believe cloud computing will be a transformative technology in the industry and can drive financial benefits, or at least be useful for certain kinds of enterprise services.

 

Web 2.0, which allows information to be sourced from many locations and displayed as composite parts of new applications, is changing the way enterprises use the Internet for business interactions with employees, customers, partners and suppliers, according to a recent Alcatel Lucent whitepaper.

 

Company officials contend that cloud computing "is on the horizon with the promise to reduce costs by creating virtual computing 'clouds' in cyberspace."

 

New business models enabled by Web 2.0 and cloud computing are indeed creating more challenges by externalizing business processes and moving them to cyberspace where there is less control of private data and the traditional enterprise perimeter can no longer provide a sufficient defense.

 

The new business models are being rapidly adopted without mastering how to make the technology less vulnerable, according to Alcatel Lucent officials. As companies embrace mobile communications, enable employees to work from remote locations, and co-market and sell with partners, the enterprise IT team needs to respond with new security methods to keep the enterprise secure.

 

As such, an advanced and secured communications network is the key to enabling an enterprise to respond to this new business environment and become a dynamic enterprise.

 

According to the Deloitte survey, cloud computing enthusiasm was somewhat tempered by executives' concern over security and privacy, as 34.6 percent cited these issues as the largest considerations for adopting cloud computing in their organizations.

 

However, by following a user-centric security blueprint, enterprises will be positioned to leverage new business models made possible by Web 2.0, cloud computing and mobile communications technology.

 

According to Alcatel Lucent, this blueprint describes the elements required to:

 

·         Secure the voice and data fabric of the network given new requirements for security;

·         Empower employees of the enterprise to maximize productivity;

·         Drive down the cost of securing the enterprise; and

·         Deliver the information concerning security that must be managed.

 

They will also be able to continually evolve to respond to new and increasingly sophisticated security threats, the growth of cybercrime and the introduction of new regulations.

Enabling the Application & Content Provider: Collaboration for Innovation

Posted by: Erik Linask | November 18, 2009 12:14 AM | 0 Comments
Alcatel-Lucent's application enablement strategy, which focuses on network operators' ability to effectively develop, deliver, and monetize new applications and services relies on two distinct components: the operator's network and the relationship between the operator and the application and content provider community.
 
In the second iteration of Alcatel-Lucent's online publication, Enriching Communications, which focused on the strength of partnerships and ecosystems in today's competitive communications environment, Carrie Hydro, Senior Director for Solutions Marketing at Alcatel-Lucent, and Patricia Hargil, Head of Global Strategic Programs, focused on the latter half of the application enablement proposition. Specifically, they considered the implications of recent research by Alcatel-Lucent regarding how ACPs (application and content providers) view the opportunity to collaborate with network operators.
 
Working on the understanding that network operators are going have to rely on third-party applications and content to drive sustainable growth and revenues, it's evident that their ability to do so lies in their willingness to provide value from their networks to their existing and future partners. However, while operators are in a position to increase the pace of service innovation, to date, the single greatest obstacle has been their ability (or willingness) to deliver a winning proposition to the ACP community.
 
According to Alcatel-Lucent's research, however, the opportunity for network providers to collaborate with ACPs is very real - as long as they are willing to expose their network resources to benefit their partners. In fact, network providers were named as the second most valuable partnership opportunities by the ACP respondents, behind hosting/utility providers - and that's only because hosting providers have been a traditional resource for cost-effective, scalable capacity.
 
Network providers, however, have potential to move to the top of the list because of the potential value that rests in their networks. Their ability to leverage that value rests not in capital investment, but in accepting that allowing access to network resources, like subscriber data, Quality of Service, security, bandwidth, and more.
 
By offering their partners access to their network intelligence, network operators can foster a more trusting, more equitable relationship with ACPs, prompting them to not only develop more applications and content faster, but to tailor them to targeted subscribers, creating a more viable and predictable revenue model.
 
That's not to say that infrastructure investment will not be required - moving to what Alcatel-Lucent calls high leverage networks will enable network providers to scale effectively as they cultivate new relationships, add new subscribers, and introduce new applications and services. Alcatel-Lucent pegged the ACP market in 2008 at about $800 billion, with double-digit growth expected, so naturally, some infrastructure enhancements will be required (that much is, perhaps, self evident based on the growth of the global smartphone market and the increase in data-intensive applications resulting from the introduction of the iPhone and other similar devices in the past two years.
 
Thus, in order to offset infrastructure costs, network providers will have to collaborate more effectively with their ACP partners to ensure they have access to a wide range of sticky services and can deliver a differentiated, high-quality user experience.
 
For more on the evolving relationship between network providers and application and content providers, read the complete article, Application/Content Provider and Network Provider Cooperation Drives Innovation and Value for All.

Alcatel-Lucent Turns Focus to Green IT, Launches Eco-Sustainability Site

Posted by: Erik Linask | November 17, 2009 10:47 PM | 0 Comments
Energy efficiency and carbon footprint are no longer peripheral issues for today's businesses. Rather, Green IT has become a vital consideration when making communications equipment purchasing decisions.  With the increased attention being placed on green IT and eco-sustainable solutions, driven by not only the rising cost of energy, but growing corporate environmental awareness as well, it has become imperative for telecom equipment vendors to devote resources to developing products and solutions that fit into their customers' green initiatives.
 
Alcatel-Lucent is developing its end-to-end network equipment with an eye towards "greenness," helping its customers and their end users reduce the environmental impact of the communications solutions and products they use each day. Taking a holistic approach to eco-sustainable networks, Alcatel-Lucent is able to help its customers leverage its intelligent network equipment to drive energy efficiency throughout their end-to-end networks.
 
For instance, it has reduced carbon emissions from its CDMA and GSM base stations by 40 and 50 percent, respectively. It also has cut emissions from its DSL access lines by 20 percent. These figures represent only a slice of the green development at Alcatel-Lucent in its global research facilities, where it is focusing current research on thermal management of components, power management of equipment, and topographical management of networks, among other eco-sustainability factors.
 
The goal is to curb carbon emissions of communications equipment, which is predicted to double to 4 percent of the total global emissions by 2020, given current technology and industry growth. 
 
Product-specific enhancements are one way to achieve increased energy efficiency, but Alcatel-Lucent believes that wider reaching programs and initiatives can have a profound impact on global carbon emissions, which is why it is working to drive smart technology as a lifestyle. Initiatives like smart grids, smart metering, smart homes, and smart highways, for instance - all of which have become part of the common vernacular in the communications industry - will all help create a more eco-sustainable and more efficient global landscape.
 
To supports its global eco-sustainability campaign, Alcatel-Lucent has recently launched its new Eco-sustainability Web site, which details its corporate mission to promote environmentally aware communications technology across the globe. 
 
In addition to a dedicated Eco-news page, detailing its recent work and announcement around green IT, the site includes sections dedicated to its three main areas of development:
 
  • Smart ICT: Highlights a focus on green communications technologies, such as video conferencing, location-based services, and vertical specific solutions, as well as smart grid, smart home, smart highway, and smart metering solutions.
  • Eco-innovation: Focuses on the ongoing R&D efforts at Alcatel-Lucent's research facilities.
  • Eco-sustainable Networks: Details Alcatel-Lucent's intelligent, environmentally efficient end-to-end network equipment and solutions, from alternative energy sources through the network architecture to the end user premises.
Alcatel-Lucent believes its development efforts can have a significant impact on the environmental impact of communications technology, but it further believes the same fundamentals that are being applied by the communications industry can be applied to other market segments as well, driving down the 98 percent of carbon emissions from non-communications technologies.
 
For more, visit Alcatel-Lucent's Eco-sustainability site.

Competition vs. Collaboration: Strategies for New Revenue Generation

Posted by: Erik Linask | November 16, 2009 11:34 PM | 0 Comments
The question of which approach - competition or collaboration - is best in a competitive business landscape is hardly new. The natural instinct is to lean towards competition. After all, collaborating with other industry players can expose your business. However, collaboration breeds innovation, especially in the communications space, where most technologies are based on accepted standards, so there is little risk to intellectual property - your competition is leveraging the same technology.
 
Gary Iosbaker, Principal Technologist in the Office of the CTO for Communications and Media Solutions at Hewlett-Packard, recently discussed this issue in his article in Alcatel-Lucent's online magazine Enriching Communications, noting that HP prides itself on its extensive industry partnerships. In fact, he claims that, because of the standards-based technologies driving the communications market, and the rapid rate of evolution today, it is imperative that businesses be willing to share their information and experiences for the benefit of the industry.
 
Because today's communications experience depends on a broad range of vendors - devices, clients, access, transport, support systems, and more - the only way to truly succeed and deliver a quality experience to the end user is to work through partnerships, "rather than wasting limited resources chasing the same goals," as Iosbaker says.
 
It's the old strength in numbers theory: "By pooling the rich complementary capabilities of a broad range of players, the collective expertise and experience benefits everyone," writes Iosbaker.
 
The idea is that working in tandem with other industry experts facilitates more rapid development of products that will be more widely available, more reliable, and more cost effective to develop. In addition, market acceptance is increased due to the collaborative nature of the product(s) - there is less hesitation resulting from the perception of single-vendor bias.
 
The same ideal of bringing more innovative revenue-generating products to market more quickly drives the Alcatel-Lucent initiated ng Connect program, which is designed to foster the very kind of collaboration between vendors Iosbaker promotes. In fact, according to Iosbaker, HP didn't hesitate to become an ng Connect member because, quite simply, it made good business sense.
 
"It's about truly transformational and innovative companies that are willing to collaborate and understand how they are going to use broadband technologies in a way that betters the user experience," said Derek Kuhn, Vice President of Emerging Technology and Media at Alcatel-Lucent, of ng Connect. 
 
Ultimately, with the growth of broadband communications and the pace of evolution of communications technology, it is impossible for any single vendor to keep pace alone - they simply lack the resources. Si, the logical alternative is to rely on mutually beneficial partnerships that help achieve existing goals, but are also likely to unveil new opportunities as well.

 
For more on how HP leverages its partnerships to drive its business success, read Iosbaker's article, along with several others in an entire issue of Enriching Communications dedicated to how collaboration is driving innovation in the communications market, enabling new, revenue-generating products to be introduced more efficiently and cost-effectively.

What is the impact of new IP applications on wireless networks?

Posted by: Erik Linask | November 16, 2009 10:34 PM | 0 Comments
Today's wireless networks hardly resemble those of only a year or two ago - of course, the applications delivered across them and the devices users use to access them are equally different. This new generation of data-intensive applications has created a surge in network usage, which has, naturally, placed increased strain on wireless networks due to an increased number of device connections. We also know that the number of bandwidth-intensive applications is only going to grow, as network operators and application developers learn how to collaborate more effectively. This will only increase the number of active sessions between devices and networks in any given time period.
 
Simply put, in order to send and receive data - to access applications, that is - devices must open active connections to wireless networks. In their "normal" state, when they are accessing on-board data or in not using mobile applications, devices typically do not maintain active connections; it's predominantly a question of battery life, which is among the key development issues with mobile devices, so they are designed to conserve power whenever possible.
 
So, between active sessions - the idle time after which a network shuts down a connection is determined by the operator, but ranges anywhere from 5 to 30 seconds, typically. But, because every active RF connection consumes network resources, whether spectrum, power, or processing resources, these active connections must be carefully monitored and managed by operators to avoid interference or congestion and, ultimately degradation of service.
 
While the signaling process - the activation of a connection between the device and network - with data applications is much like that of voice communications, the difference lies in the patterns with which devices connect to data applications and services. It's a simple scenario for voice calls - the connection is set up when the call is placed, remains active for the duration of the call, and is terminated when the call is ended.
 
Data transmissions, however, can act is several different ways, adding significant complexity to resource management and utilization. File transfers behave much the same way voice calls do, with continuous transmission until the transfer is complete. But, other applications, such as security or location-based services, can access the network at regular intervals, requiring set-up and tear-down of the connection each time. In addition, subscribers accessing Web pages or manually retrieving sports scores, for instance, create an inherently unpredictable pattern of access. Then there's also the equally unpredictable scenario where certain external events, like push email, or scores in football games that trigger text messages being sent to countless users at once every time a team scores so that users can follow not only their favorite teams, but their fantasy sports players as well. Both present equally unpredictable connectivity patterns.
 
The point is that, while some connections are predictable, most today are not, and the variations in user and application behavior can have a significant impact on radio access resources.
 
Depending on the specific applications and their automatic or manual refresh sequences, and the nework dormancy timer (the maximum time before a connection is automatically deactivated after non-usage), and, of course, download speeds, a recent Alcatel-Lucent white paper describers how different variations on a single application can result in significant differences in transmission loads and the number of signaling events in a one-hour actual RF airtime span.
 
This, of course, is in addition to the fundamental network bandwidth usage required by the variety of applications, from mobile email and location-based services to VPN access and P2P communications, to, of course, video, the biggest bandwidth-consuming application of all.
 
What it means is that network operators must be more diligent than ever in monitoring, managing, and effectively allocating network resources to ensure a consistent, acceptable level of service for all users. To understand how Alcatel-Lucent's 9900 Wireless Network Guardian (WNG) provides wireless network operators a management platform that combines traffic analysis, network performance monitoring, and behavioral anomaly detection, helping operators better understand how their users' behavior impacts their networks - and how to adapt accordingly - read the white paper, "Alcatel-Lucent 9900 Wireless Network Guardian - Powerful solution to classify wireless data traffic, understand wireless resource usage and improve network performance."

Top 10 Ways to 'Free Your Network' and Successfully Work with Third Parties

Posted by: Erin Harrison | October 6, 2009 2:23 PM | 0 Comments
Telco interest in working with third-party service providers and developers is growing fast, and with good reason.
 
In the 15 years since the Internet became a global phenomenon, there has been an intense growth in the number of services that customers are able to access through their telecommunications connection, most of which have been created and supplied by third parties.
 
Network providers basically today have two choices - a) to be providers of only a small number of mostly commoditized services, b) or to work with third parties to add value to the customer's overall experience of using Internet and Web services.
 
The shift to third-party services is accelerating as more software platforms are making it easier build and upload new ideas to the Web's expanding community of users. Look no further than Facebook to realize the wide range of ways in which open platforms are being used to leverage businesses and expose them to greater opportunities.
 
A recent Heavy Reading whitepaper outlined the likely dimensions or characteristics these third-party services include: increasingly image and video-centric; highly personalized and customizable; focused on collaborative and social activities; and are available on a much wider range of devices, including non-traditional media such as wearable devices.
 
In a 2007 survey with network operators, they were asked to choose three of the most important factors to the future success of today's mainstream telcos. More than half said "better partnering and collaboration with third-party service providers," most of whom are now trying to deepen relationships with third-party Internet and Web-based service providers and developers, primarily by giving those third parties better access to telco resources, capabilities, assets and databases that could be of value to those parties.
 
Application enablement is a network approach that combines the capabilities of network operators with the speed and innovation of the Web. Quality, security and reliability are key areas that network providers must supply. To create new value, network capabilities must be addressed in a managed and controlled way, facilitating new business models and improving return on investment.
 
According to the whitepaper commissioned by Alcatel-Lucent, to "free the network," operators need to abide by 10 core principles as they make strides in this area:
 
1. Establish a set of KPIs that set benchmarks for improving performance in this area.
2. Take a pragmatic initial approach to working with third parties, aiming to show through simple early-to-market solutions how the new relationship could work and demonstrating that superior value really can be created.
3. At the same time, be ready to have a variety of business and commercial solutions available over time.
4. Understand which third parties are most likely to respond positively to an invitation to work with you, probably through detailed market research.
5. Use software platforms that are suitable or adaptable for use by particular kinds of developers.
6. Sell the ability to connect third parties with end users wherever they are--through both partnerships and technology. This means resolving issues on behalf of third parties such as the customer's location, type of access network, device and so on.
7. Break down internal walls and barriers between the key stakeholders, which will include CIO, CTO, OSS/BSS, network operations, CRM, product management and marketing.
8. Deploy policy and QoS tools that are designed from the start to help enrich relationships with third parties, rather than simply as tools to control the behavior of applications or the telco's own services.
9. Focus on dismantling subscriber data silos and getting consensus on rules for using that data.
10. Emphasize the ability to identify and authenticate individuals in a secure environment, as well as the ability to bill them. Network providers - especially mobile network providers - are in a strong position to do this, and it is a capability that will be valued by third parties.
 
For more on application enablement and working successfully with third parties, visit Alcatel-Lucent's Next Generation Communications community on TMCnet.

Leveraging Multi-industry Ecosystems to Speed Service Innovation

Posted by: Erik Linask | October 5, 2009 9:48 PM | 0 Comments
It's clear that, in order to achieve ongoing success, mobile operators must put in place a plan to evolve to all-IP networks in order to facilitate higher quality and reliability of service. That means either a combination of 3G and 4G technologies, or an all-out migration to 4G.
 

But, the network technologies they deploy are merely the beginning, and will serve only as a medium for delivering the services, content, and applications that will present the real opportunity for differentiation. Once operators have invested in and deployed their next generation networks, their key to success will lie in their ability to quickly and effectively introduce innovative new services to their subscribers - services that will be in high demand and for which users will be willing to pay a premium. In addition, the innovation must extend beyond the applications themselves, to an ability to integrate these new offerings across multiple networks, devices, and geographies.

 

Operators that invest in LTE technologies, for instance, will have spent billions, even tens of billions of dollars, by the time they have completed their full deployments. ABI Research predicts that Verizon Wireless, for example, will spend close to $30 billion on spectrum and infrastructure, and while LTE technology will present Verizon and other operators with significant reductions in operating costs, they will still need to find new revenue streams to support their business models to compete effectively.

 

As Nadine Manjaro, senior analyst, wireless infrastructure at ABI Research, writes in her article, Ecosystems Help Evolution to 4G Services in the latest issue of Alcatel-Lucent's online magazine, Enriching Communications, "Delivering new services quickly will require collaboration across an entire ecosystem. Operators are turning to vendor partners and members of the mobile value chain to assist in developing new services."

 

The idea of collaborating with other industry participants isn't a new one, and many operators have already successfully developed and launched services driven by such relationships, but there is potential - even a necessity - for more.

 

That's why Alcatel-Lucent, among others, which of course is a key player in the network infrastructure space, is also pushing the idea of developing ecosystems to help spur innovation, lower time to market, and increase the value proposition of new services and applications.

 

The idea is founded on the principle that networks can provide valuable resources that can be leveraged by an entire ecosystem to increase the value of new services and applications. Traditionally, however, most network operators have been hesitant to open their networks up to developers and content providers. However, in order to create deeper relationships, many are realizing that, properly controlled and secured, these resources can be an effective way to deliver more enticing services, since developers will have access to data that will help them more effectively personalize services and ensure their compatibility with networks and devices.

 

An Alcatel-Lucent white paper, Working with Third-Party Services: An Action Plan for Network Operators, identifies several network resources that can easily be leveraged to create compelling services that users will be willing to pay for. They include:

  • The ability to offer differential QoS;
  • Demographic and behavioral information on end users;
  • Information on subscriber devices, location and online status (presence);
  • Ability to authenticate, identify, charge and bill subscribers;
  • Exposure of call control and messaging platforms;
  • Ability to host and maintain services;
  • Ability to provide 1st line customer support.
 

By working with third parties to build wide-ranging, multi-industry ecosystems that include infrastructure vendors, device manufacturers, application developers, content providers, gaming and computing experts, universities, and others with relevant expertise, operators can discover best practices, new business models, and new revenue opportunities not possible on their own.

 

Alcatel-Lucent itself has launched the ng Connect program as a means of bringing together these very types of constituencies in a collaborative environment to develop new services that exploit their network assets to create compelling, sticky services and opportunities for subscriber retention and attraction.

 

"The ng Connect ecosystem has the power to create a nucleus to showcase what is actually possible when you connect all these devices in a real LTE environment that provides the bandwidth that is necessary to provide an enhanced user experience," said Volker Hirsch, EVP at ng Connect member Connect2Media.

Using Ecosystems to Drive New Revenue and Innovation

Posted by: Erik Linask | October 4, 2009 11:42 PM | 0 Comments
As service providers look to feed their subscribers' hunger for innovative services and applications, they have essentially two alternatives: they can work alone to develop them in what amounts to a proprietary environment or they can collaborate with other companies to develop more effective products and that can be leveraged to meet the needs of a wide audience.
 
In a next generation communications environment, it becomes almost impossible to achieve high levels of success with the former. The need to accommodate to accommodate different means of access and devices and to maintain viable financial models by making services adaptable to multiple user types means providers must facilitate interaction with other companies as they seek to develop and introduce new services.
 
It's this need for collaboration that drove Alcatel-Lucent to create the ng Connect program, a mechanism for partnering with other companies - not only in the communications space, but other industries as well - to create services that are flexible, interoperable with multiple technologies, and importantly, present a revenue generating opportunity.
 
According to Derek Kuhn, Vice President of Emerging Technology & Media at Alcatel-Lucent, ecosystems, like ng Connect, allow members to collectively define prospective user groups for services, and determine best practices for addressing the needs of those users.
 
In his article in the latest issue of Enriching Communications, Kuhn adds that in addition to providing an opportunity to define strategies for developing services, ecosystems create what he calls "living labs" to consider the capabilities of next generation networks to deliver these services and the new business models they enable.

 
"It's about truly transformational and innovative companies that are willing to collaborate and understand how they are going to use broadband technologies in a way that betters the user experience," noted Kuhn previously. "We can collaborate to benefit the operator community with time to market and time to revenue, and we can innovate and touch industries that traditionally telecom might not reach out to. That's what's drawn a lot of the partners to this program."
 
The ng Connect program is based on an understanding that the only limitation to innovation is the effectiveness of vendors and developers in delivering new products. By providing a venue where providers, developers, and even users can come together to share ideas and experiences, ng Connect helps increase the pace of innovation, benefitting the entire community, from developers to providers to users.
To read more about why ecosystems, like ng Connect, hold the key to service innovation in next generation communications environments, click here.

Using Multimedia Content Management Solutions to Drive New Revenue While Increasing QoE

Posted by: Erik Linask | October 4, 2009 10:46 PM | 0 Comments
In an age where applications and content are king, and the networks that deliver them play second fiddle, telecom provider, in order to effectively penetrate their target markets, must unsure they are able effectively manage that content. It's not enough to simply develop and introduce new services; they must be able to integrate these offerings across multiple platforms, networks, and devices to create a seamless, integrated, and personalized user experience.
 
The evolution of networks, content, applications, and devices, combined with user's understanding of the capabilities available to them and their new expectations that result from this enlightenment make it critical for providers to be able to leverage flexible service delivery and management infrastructures.
 
Alcatel-Lucent's 5920 Multimedia Content Manager (MCM) has been designed for this very purpose - to enable service providers to manage, market, sell, and deliver content and services to any device their subscribers choose to use. The MCM allows mobile, broadband, IPTV, and converged services providers to manage the delivery of their services - including applications, video, music, ringtones, news and updates, and other personalized content - based on unique subscriber preferences.
 
To facilitate the efficient delivery and management of content, the 5920 MCM includes the following features:
·         Service and Delivery Orchestrator - Gateway for coordinating access to and management of core functions, including marketing, rating, charging, digital rights management (DRM) and service delivery;
·         Content, Storefront Manager and Subscriber portals - Provides flexibility in managing multi-screen catalogs and storefronts and allow service providers to build custom Web portals;
·         Marketing and rating - Enables multi-screen subscriber segmentation and management functions and the creation of targeted campaign promotions based on subscriber activities, including the definition of multiple pricing options and discounts;
·         Delivery and DRM - Allows the integration of the latest delivery protocols for both download and push services and offers a complete DRM solution to secure premium content;
·         Mediator - Provides a service order activation-enabled distribution workflow that integrates the Alcatel-Lucent 5920 MCM with downstream systems.
 
By bringing these capabilities to service providers in a single platform, Alcatel-Lucent not only simplified the content distribution capabilities for its customers, but also ensures they are able to focus on growing revenues and increasing operational efficiencies. It also allows them to focus their energies on the kinds of content and application partnerships Alcatel-Lucent promotes through its ng Connect program, while ensuring high quality, reliable services.
 
If you read the latest edition of Alcatel-Lucent's online magazine, Enriching Communications, you saw a case study explaining how Israeli telcom Pelephone used the 5920 MCM to launch its new music service that includes more than 250,000 tracks and playlists - Israel's largest music catalog. Not only does the Alcatel-Lucent solution allow Pelephone to manage and deliver the content through a friendly interface, it allows it to synchronize multiple user devices, a real advantage in an age where many - if not most - users have a desire to access content on multiple fixed and mobile devices.
 
"For example, if you use a PC to download a "jogging music" playlist to your private content area, that playlist is automatically available on your mobile phone," according to Pelephone.  "You can listen while you jog -- without the need for local synchronization via wires or WiFi."
 
This is just one example, and providers like Pelephone are increasingly looking to introduce new, innovative, and more personalized services to grow their market presence and subscriber bases using Alcatel-Lucent technology.
 
To read more about how Alcatel-Lucent is helping the service provider community address growing market complexities on the Next Generation Communications community.
 
If you haven't read the Pelephone case study, check that out here.
 

Driving Innovation Through Multi-Industry Ecosystems

Posted by: Erik Linask | October 4, 2009 9:18 PM | 0 Comments
The second installment of Enriching Communications, Alcatel-Lucent's eZine highlighting many of the hottest topics in communications today, takes a look at how ecosystems and the business models they promote help businesses leverage a collaborative environment to enhance the opportunities for all members of the communities.
 
As editor-in-chief Ruth Killeen writes, "Why work alone when partnerships help mitigate risk in a highly competitive marketplace?"
 
Indeed, ecosystems provide an opportunity for businesses that would have had little cause to work together under traditional business models, to generate added value for the members of a growing number of ecosystems as well as their end users. Taking a deeper look at some of the trends and topics in the LTE market introduced in the previous issue, this iteration looks at how participation in ecosystems helps members create new value from their own products and solutions, while leveraging the expertise of other members.
 
While the ecosystem isn't necessarily a new concept, this is an ideal time to foster long-lasting relationships to help the community as a whole more quickly assess and respond to evolving trends and requirements. Essentially, these ecosystems are the foundation for business relationships between strategic, multidisciplinary companies from a variety of industries, providing an opportunity for them to collaboratively deliver new solutions.
 
Ecosystems increase the value of products and solutions from each partner by offering input and feedback from a variety of members who have distinctly unique perspectives on what users want, what they will buy, and how much they will use new services and products, adding a new measure of predictability into the value chain.
 
Real-world experiences often provide a powerful message regarding products and services. The same can be said for the successes driven by participating in collaborative ecosystems. Hewlett-Packard, for instance, continues to expand its partnerships because of the benefit it has seen from the openness and collaboration promoted by ecosystems. These partnerships, in fact, are a key part of its corporate culture.
 
With the rate of evolution in the communications market, it is more critical than ever for individual vendors to ensure the ability to move equally quickly. Few companies have the resources to successfully respond to changing customers requirements without risking financial stability, making pooling resources and experiences more than a reasonable option - it is becoming a necessity. This article illustrates the success Hewlett-Packard's has seen from membership in ecosystems like ng Connect.
 
Even as many wireless provides are still moving into the 3G world, wisdom dictates that their goal must be to evolve further, to 4G technology, to deliver services with greater quality and reliability. However, the secret is not in merely evolving their networks - they must have a keen focus on the applications and services they bring to their subscribers. They need compelling new services that can cross networks, devices, and geographies - and they must provide enough value so that subscribers will be willing to pay for them.
 
This article looks at how network operators can leverage ecosystems to quickly develop and deploy 4G services, including eliminating risk through interoperability testing in a standards-based environment. By working closely with their partners, operators will increase their ability to grow revenue and market share in an ultra-competitive mobile market.
 
Israeli telecom Pelephone indentified some time what is now common theory - content and applications will be the keys to successfully penetrating the mass market. As such, it knew it had to be able to design new and innovative services for flexible, scalable deployment and rapid launch.
 
By working closely with its ecosystem partners, it is now able to deploy new services in a fraction of the time it would otherwise take. It has also been able to expand and manage its content and application library through simple, intuitive, and appealing interfaces, resulting in what it calls a "stunning user experience," including location-based services, mobile Internet, and multimedia content.
 
A key part of Alcatel-Lucent's market strategy is its application enablement model, which combines next generation network technology with the ecosystem and partnership theory to create more effective business models and greater efficiency in bringing services to market.
 
Earlier this year, Alcatel-Lucent conducted a study to gain an understanding of how various members of the communications value chain might be able to better work together to combine network capabilities with the speed of the Web - a key part to its application enablement strategy.
 
This article provides answers to the questions it was looking to answer, and which will help network providers more effectively partner with content and application providers to create a highly collaborative environment that drives value for both sides and create a win/win/win situation for network providers, application and content developers, and end users.
 
 
In this issue, experts from Alcatel-Lucent, Hewlett-Packers, ABI Research, and Pelephone discuss the need for and benefits of technology ecosystems in a competitive landscape. The next issue will delve into to telecom operators can transform their businesses to create more effective, sustainable operational models.
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