Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

broadsoft

Bundling for Stickiness

September 10, 2010

Last year at Broadsoft Connections I did a panel on Bundling. Not many VoIP Providers bundle. Sure they offer Internet Access but that's mainly for QOS. What do they offer that makes them STAND OUT?

Broadsoft's First Public Quarter

August 10, 2010

So Monday morning I was on the very short investor call for Broadsoft's first quarter being public since it's IPO. Marketwatch has the 2Q2010 results here.

  • "Total revenue was $19.8 million in the second quarter of 2010, compared to $17.7 million in the second quarter of 2009"
  • Net loss for the second quarter of 2010 was $1.8 million
  • Net loss for the first six months of 2010 was $4.4 million

"During the second quarter, our license revenue increased 20%, to $10.6 million, compared to the first quarter of this year, reflecting service providers' demand, as they transition from TDM to IP-based communications, for our flagship product, BroadWorks, which enables carriers to deliver feature-rich IP-based communications services to their enterprise and consumer customers."

More than 50% of revenue is coming from licenses.

My Thoughts on the BSFT IPO

June 17, 2010

Disclaimer: I work with both Broadsoft and its customers.

I was shocked to learn that Broadsoft hasn't made money yet. Granted some of their clients came through acquisitions of Genband and Sylantro, but they have 400+ clients including many large ILEC's worldwide.

Broadsoft raised about $76M from investors, including Bessemer Venture Partners, Grotrech Ventures, Charles River Ventures, Columbia Capital, RRE VEntures, Crescendo Ventures and Meritech Capital Partners.

Let's Move Beyond Me2

June 3, 2010

The CLEC Industry was all about Arbitrage. Me-too services for less money. First with UNE-P, then Integrated T1, now with SIP Trunking. All about price. Blah!

Cloud Communications Alliance Interview

April 23, 2010

Lots of buzz this week about the launch of the Cloud Communications Alliance by a group of 8 Broadsoft based service providers. This is a short interview with Dean Parker of Callis Communications about the Cloud Communications Alliance and what it means for the industry as a whole.

Some quick facts:

This was a year long venture to get launches.

An Interview with MegaPath

April 2, 2010

This is the raw footage of an interview with Dan Foster, Chief Sales and Marketing Officer at MegaPath Inc., that we did yesterday.

The first question is about the bundling of the SUTUS Business Central 200 for the Channel. MegaPath's priority is Inter-operability with IP-PBX vendors like SUTUS. MegaPath is the SIP Trunking Partner, pushing leads back to the VAR/Integrator/dealer network, including a rebate off the hardware (if available).

Comcast Buys NGT

February 3, 2010

Comcast goes deep into trunking and Hosted VoIP with the purchase of New Global Telecom (NGT). NGT has had a few business models. It started out as a wholesaler, providing the back-end softswitch for companies like AT&T and New Zealand Telecom. It then started selling partitions on the Broadsoft.

Were There Highlights in 2009?

November 25, 2009

Ken Camp's Year in Review prompted me to write this. It's been an interesting year. SIP, UC, Cloud, Merger. That's really how I see the blur that was 2009. I attended so many conferences this year.

A Profitable Bundle

October 30, 2009

This PowerPoint presentation represents the outline of what my panel was going to discuss at Broadsoft Connections. We were going to make 3 points about Marketing a Profitable UC Bundle: 

  1. Does Bundling Work;
  2. How do you sell it;
  3. What makes a successful bundle

Does Bundling Work? It depends. Are you using a Bundle for Customer Retention or Customer Acquisition?



The User Experience

October 26, 2009

At Broadsoft Connections this morning, Michael Tessler spoke about it being all about apps and the Customer Experience. (Has he been reading my slides?)

One reason IP Telephony grew (according to Dell'Oro) 7% to $737M in 2Q09 is because IPT lowers the cost of the capital expenditure (CAPEX) and it also lowers the cost of maintenance and support.  

As an industry we have to move away from talking cost savings to a discussion about value to the customer experience. Efficiency, Productivity, Privacy and Security will be key topics coupled with TCO and ROI studies.

The User Experience must be about usefulness, ease of use, reliable and enjoyable. (Something that most folks would not associate with telcos.)

You need to take the technology out of the way of the user.







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