Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

broadsoft

Were There Highlights in 2009?

November 25, 2009

Ken Camp's Year in Review prompted me to write this. It's been an interesting year. SIP, UC, Cloud, Merger. That's really how I see the blur that was 2009. I attended so many conferences this year.

A Profitable Bundle

October 30, 2009

This PowerPoint presentation represents the outline of what my panel was going to discuss at Broadsoft Connections. We were going to make 3 points about Marketing a Profitable UC Bundle: 

  1. Does Bundling Work;
  2. How do you sell it;
  3. What makes a successful bundle

Does Bundling Work? It depends. Are you using a Bundle for Customer Retention or Customer Acquisition?



The User Experience

October 26, 2009

At Broadsoft Connections this morning, Michael Tessler spoke about it being all about apps and the Customer Experience. (Has he been reading my slides?)

One reason IP Telephony grew (according to Dell'Oro) 7% to $737M in 2Q09 is because IPT lowers the cost of the capital expenditure (CAPEX) and it also lowers the cost of maintenance and support.  

As an industry we have to move away from talking cost savings to a discussion about value to the customer experience. Efficiency, Productivity, Privacy and Security will be key topics coupled with TCO and ROI studies.

The User Experience must be about usefulness, ease of use, reliable and enjoyable. (Something that most folks would not associate with telcos.)

You need to take the technology out of the way of the user.







A Collision is Coming

October 26, 2009

Another point Nicholas Carr made was that IT and telecom are colliding. A new landscape is coming. 

My thoughts immediately went to GV. Who will be replaced by Google Voice?
  • Who is the commodity?  
  • Who will add Value to the User Experience?
People will pay for easy and reliable. (Not all of them will, but more than enough will.


Off to the Phoenician

October 26, 2009

 


I am at the Broadsoft Connections event with 775 other folks piled into the Phoenician. Gorgeous hotel set at the foot of the mountains in Phoenix. Staff is nice and the suite is sweet.

I'm speaking tomorrow on a panel with Bell Canada, RoutIT, and KPN.


Thoughts about UC

September 25, 2009

Telesphere Bought UBN

August 26, 2009

Per an FCC Announcement (below) Telesphere has bought Unity Business Network. I knew that they were in talks and I thought after Telesphere's $15M in funding that they would buy UBN up. This was kind of easy since both are Broadsoft based. Ah, finally some consolidation in the VOIP Provider space.

Released: 08/25/2009.

UC is like a Gym Membership

August 24, 2009

The UC Conversation Continues with XO

June 19, 2009

Tech Data's Senior Product Sales Champion for UC was at the event last night. I spent a few minutes chatting with him about his position, but couldn't really get a definition of UC out of him. Polycom and tele-presence are what he pushes - to me that's not really UC. HD Voice?

XO at the Tech Data Expo

June 19, 2009

I received an invite yesterday from XO to come down to the Tech Data Expo at the Don Cesar Hotel in St. Petersburg FL. ADTRAN shared the booth with XO at this event. Surprisedly, the other two carriers that distribute through Tech Data had assigned booth space, but were absent. 

XO is a good fit for Tech Data. While I think the XO catalog is too large to know well - wireless, hosting, IP, VOIP, transport, collocation and more - the VAR's at Tech Data vary so much in what they do and what would complement their business that the wide selection helps - IF you can get in front of them and remind them throughout the year how they can take advantage of the additional revenue stream. 

For many VAR's the advantage of XO through Tech Data is that there's no contract (especially for those VAR's already under contract with Ma or Pa Bell) and with Tech Data as the "master agency", it isn't likely you need to worry about your residual check.  (And now that XO has converted their debt, it is in a good position going forward, which other debt laden CLEC's can't say).

Many VAR's are already in the PBX space and were asking about SIP. I wasn't sure if they actually grasp the concept of SIP or that they just know enough to be dangerous. The biggest difference between a PRI and a SIP Trunk is Inter-Operability.





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