Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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Promiscuous Networking

September 22, 2010

While this whole social media thing is new and yet evolving, experts have emerged. Ninjas even. All these folks that lay a claim to knowing everything there is to know about social media. It was the same with multi-level marketing (MLM) aka network marketing.

5 Prospecting Ideas

July 16, 2010

Steve Cadley, the Salesologist from Cadley Consulting, and I discuss 5 prospecting ideas for businesses. The first key step is to define who your target is. It might be beneficial to make a list of the top 50 companies that you would like to be your customer. 

Next, clarify the value that your service will bring to that prospect. That value should be tied into the target market. 

Performing these two steps helps you disqualify prospects and to create a laser beam of an elevator pitch.

Then you are ready to use the 5 tips for prospecting: LinkedIn, social networks search, Google Alerts, Classified Ads, and the old fashioned door knocking and cold calling.

Remember that people buy from people and they buy emotively. 

Do some research on your prospects to be better informed.









Should You Blog?

July 14, 2010

A colleague asked me this morning about blogging. Here is some basic info.

  1. How does this tie to my website? Is it a separate domain or just a page on my site?

How Much is Too Much?

June 21, 2010

I was invited into yet another LinkedIn group today. This time from Telarus. Why? There are groups from Phone+ (Channel Partner Network), ChannelVision Magazine, Independent Telecom Consultants, Peer-to-Peer, Telecom Business Daily, Telecom Executives Business Network, Telecom Sales Pros, Telecommunications Professionals Network, and the Technology Channel Association.

A couple of months ago, a TCA Board member started Channel Update, kind of in direct conflict with what we were doing at TCA.

SEO and Google Dollars

February 19, 2010

I was at Social Fresh a couple of weeks ago. It is a conference for marketers to exchange stories about social media. Here are some of my take aways:

Social Media is still young yet.

The Social Media Panel Wrap Up

January 25, 2010

In a follow up to the Social media panel write up, here are the slides (and a few extra thoughts from yours truly)

Blogging, LinkedIn, forums, wikis, Facebook, Twitter, Google Wave, YouTube, podcast, etc. Each is a tool for your communication.

Each is different and reaches a varied audience.

How to Leverage Social Media for a Marketing Campaign

January 20, 2010

At TMC's ITEXPO, I moderated a panel after lunch titled How to Leverage Social Media for a Successful Marketing Campaign. Both panelists - Isaac Hazard, Director of Strategic Consulting, Mzinga; and Suzanne Bowen, VP Marketing & Business Development, Super Technologies, Inc. & DIDX - delivered case studies. 

What was the goal? 
How was it executed? 
What was the results/metrics/ROI?

How to Think about Social Media

You need to think about social media platforms as additional tools for the marketing toolbox.





Applying Gary Vee

January 7, 2010

Last night I got to listen to Gary Vaynerchuk speaking about Crush It (Amazon affilaite link), his new book. He talked about branding your business via online marketing, which is what has made him famous (via video blogging about wine on Wine Library TV). [You can see a 15 minute talk of his on YouTube].

His primary thought is that Content is King. So if you run a company and your company isn't blogging, shame on you.

New Year's Resolutions Going Social

December 21, 2009

In reading about Pat Phelan giving up smoking, I saw his mention of the Philips DirectLife is making exercise and weight loss a social thing. If you like the NordicTrac, the social piece is the "iFit® Live allows you to experience trails all over the world. Work out with Jillian Michaels, race against your Facebook® friends and receive automatic workout downloads every day!" 

By sharing your goals to quit smoking and lose weight with your friends and family, you can get support. Not everyone can afford a coach or personal trainer.

Were There Highlights in 2009?

November 25, 2009

Ken Camp's Year in Review prompted me to write this. It's been an interesting year. SIP, UC, Cloud, Merger. That's really how I see the blur that was 2009. I attended so many conferences this year.

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