Marketing departments have never had to deal with the level of technology and complexity that exists today. SEO, social, deal sites, print, TV, radio, online ads, online communities, resource centers, lead generation, CRM management, analytics and so on. Just this week in fact I wrote about the frenzy in deal sites – just one area where marketers need to be following.
Attendance is invitation-only and is limited to CMOs and other c-level executives, company presidents and VPs. To request a space reservation and learn more, please click here.
Here are some more useful details as well:
Through networking discussions, and presentations from industry leaders Derrick Daye (The Blake Project) and Shawna Vercher (Technology Advisor to Governor Jeb Bush and Online Campaign Lead for the Obama Presidential Campaign), you will gather the latest cutting-edge practices to start adopting into your own marketing strategies for 2012 and beyond, including:
- How to maintain your branding identity while marketing across multiple online channels;
- Ways to strike the right balance between your lead generation, branding and thought-leadership efforts to maximize the impact of each (without compromising any);
- Best practices for competing in the dynamic “SEO game” and techniques for ranking your web properties organically;
- The latest ways companies are incorporating social media into their marketing efforts.
I hope to see you there.