I got to spend yesterday speaking and moderating a panel at the 4GWE conference in Miami http://4g-wirelessevolution.tmcnet.com/conference/east-10/ where a number of industry players and thought leaders exchanged ideas on the future of wireless and the path to 4G. I took the opportunity to get feedback from the participants on the two future scenarios for 4G I present in my book, The New World of Wireless: How to Compete in the 4G Revolution http://www.whartonsp.com/store/product.aspx?isbn=9780137003792 after presenting early signs from the edge that may foreshadow things to come. These included Nexus One as a precursor to a true cognitive, carrier independent device, ustream as a surveilance network, Google Goggles as an early AR application, Tendril as the future of home energy management, TomTom as the future of intelligent highways, and even cellphone disabling/jamming as an early sign if backlash against over-use of wireless. The general feedback seemed to weight towards a "Nature Aligns" future scenario where the user is in control, market power shifts to device/content/application providers, and broadband wireless networks become a utility. A world in which the carriers must migrate to a new profit model or see their margins erode. However, there was enough doubt in some of the Nature Aligns enablers and concerns about security/privacy backlash that the "Killer Bees" future scenario where we move back to controlled, closed networks with the carriers being the primary gateway to manage users, content, applications and ensure the integrity and security of the network. Killer Bees results in a balkanized 4G world versus as truly ubiquitous broadband cloud. The main takeaway, as suspected, is that no one has the answer yet and we must continue to monitor the market and consumers to see what future may be emerging, and create adaptive strategies and "WiQ" in our organization that allows us to innovate fast no matter what happens.
Feedback on 4G Future Scenarios
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Feedback on 4G Future Scenarios TrackBack URL : http://blog.tmcnet.com/mt/mt-tb.cgi/41994
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That seems like a pretty interesting conference, but what I see is that a "Nature Aligns" future scenario requires true 4G to be implemented first, not some kind of pseudo 4G as it is now.