Nike Pairs up with Your Mobile Phone

Mobilink, Blackberry, Nike at http://www.mobilinkworld.com/index.php?option=com_content&task=view&id=208&Itemid=613.

Nike PhotoID to Create your own training shoes on your cell phone at http://www.guardian.co.uk/media/2008/jun/16/marketingandpr.digitalmedia

Just two of several instances I found on the net of Nike leveraging your mobile phone in creative ways to get your business.
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