So simple and so true.
1. Make sure that the punctuation, capitalization, word choice, and spelling help the pages in the website that showcase your IP communications invention make sense.
2. Make sure that the basics of your IP communications invention work. If they do not work, label the webpages "alpha." If the basics of your IP communications invention work smoothly but the secondary and further layers have some problems, label the webpages "beta."
Please! Not doing these two, have an extremely negative effect on one's work team, one's credibility in the industry, one's sales, and of course, the bottom line. And yes, I should take my own advice.
Taking Your IP Communications Invention Seriously
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