Telcos on twitter

Peter : On Rad's Radar?
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Telcos on twitter

Do you know what twitter is? It's the text messaging to the masses application platform. Officially, I think it is described as a micro-blogging social networking platform, but huh? The idea with twitter is to update a group of folks about what is of interest to you.

I'm on twitter and so are many TMC folks, like Rich, Tom, and sales guy extraordinaire Anthony; so is the TMC news service.

There are some telcos on twitter like Embarq, CenturyTel, and Windstream. The two companies merging do nothing with there account; it's a place holder. Windstream however just started up and they are doing a good job of it as far as I can tell. It's about interaction and they are being interactive with their customers, which is the example set by companies like JetBlue and Zappos.

The cable company with a bad service reputation took to twitter months ago and has been winning back it scustomers One at a time. That's right, Comcast is doing it the old fashion way, reaching out to help customers one at a time.

TWCable has an account with protected updates. Bright House Networks has one employee who is just underway.

In the VoIP world, there are plenty of folks on twitter, including Dan York from Voxeo, Garrett Smith of VoIP Supply and FreedomVoice. Actually there are too many to mention in VoIP.

Is your company interacting with its clients and target marketplace? Take twitter out for a test drive -- or watch what other folks are doing and copy it.

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"EQ's CS team has been on twitter for over a yr and been doing online outreach since '07, tap @EMBARQ_Joey for details." from @zenaweist

Hey, don't give away the farm ;)

All joking aside Twitter is a double-edge sword. It can be a productive tool, but also a time suck.

It's important for businesses to set a "Twitter agenda" before investing resources into it.

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