Best Practices for Webinars

Peter : On Rad's Radar?
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Best Practices for Webinars

Just finished moderating a webinar for Kontiki on Adding Live Video to All-Hands. It seemed like a good time to go over some best practices for webinars for speakers.

  • Do not use cellphones if possible. The feedback from the phone and the poor call quality diminish the speaker's impact.
  • Speakerphones are not a good idea due to background noise. I have been on a lot of calls with barking dogs, TV blaring, and other noises.
  • Remember that it is ultimately about the content and the user experience. Be as engaging as possible. That includes being energetic on the call. Monotone speaking will bore the audience.
  • Use polls, chat, Q&A to keep the audience listening actively.
  • Practice so that speakers have an idea how it will run and what they will be speaking to / saying.
  • Don't use slides with many bullets points!
  • Don't read the slides to the audience!!!!
  • Login to the platform early.
  • Have some notes on what you are going to say.
  • A hard copy of the slides is a good idea.

On the webinar, we discussed testing the platform beforehand and backing up everything (speaker, voice, Internet, platform) to mitigate any problems.

At the end of the day, for the stakeholders it is about a memorable experience for the user (customer, employee, audience member).

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