Transforming Your Business with Hosted Communications

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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Transforming Your Business with Hosted Communications

Tomorrow, three others and I are offering ideas for ILECs and service providers to engage in new business models during a morning session at COMPTEL. If you are attending, we are in Pinion 2 beginning at 10:15. During this session, I and other panelists will discuss potential new revenue streams and products, such as hosted communications, Wi-Fi, machine-to-machine (M2M) platforms and IPTV. Given the range of subjects it should prove to be a lively session moderated by yours truly.

What follows is a preview of my discussion regarding Hosted Communications. In its simplest sense, hosted communications is a business phone system in the cloud providing a set of the most used PBX features. At its most complex, it is Unified Communications (UC), Unified Messaging with collaboration tools and applications supporting video and mobility across smartphones, tablets and other wireless devices. However, I want to provide the latest market data to explain why it is time to add Hosted Communications to your product portfolio.

Hosted communications and cloud computing is experiencing enormous demand. The demand has expanded beyond SMBs to include many enterprise customers. Infonetics release information indicating the demand grew for the number of hosted seats or users by 22% in 2011. Moreover, hosted business VoIP and UC is expected to see the number of installed seats double in just 4 years from 2012 through 2016. This rapid and broad demand provides you the opportunity to sell to your existing customer base and improve your ability to acquire new customers. There is no market leader and the unserved market is greater than 4 million businesses.

Infonetics estimates $377 billion will be spent on VoIP and UC services from 2013 through 2017. This amount of new potential revenue and margins ranging from 35% to 60% should garner any businesses attention, but given the changes in our industry with falling prices for voice services and transport, finding a complementary product offering with strong margins is very appealing. And it is not just Infonetics painting such a rosy picture for hosted communications. The Radicati Group sees the market for hosted UC alone growing from $2.8 billion in 2010 to $5.5B in 2014.

It is not often that we are provided notice of a market with this much potential where the barriers to entry are low, there is no set market leader and we are still in the early adopter phase of the market adoption life cycle curve.

ANPI announced today our private/white label Hosted Solution for ILECs and service providers. The ANPI Hosted Solution includes Hosted Communications and Hosted Services or IT oriented products.

See you on Thursday with more from COMPTEL.

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