Aptify Announces 4.0 Release

Aptify, a vendor of customer and member relationship management, e-business, education management and other applications, has announced the production release of Aptify Version 4.0, which company officials call "the single largest coordinated product release in Aptify’s history."

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The release "showcases several improved functional and architectural capabilities," according to company officials, including "significant enhancements the native business intelligence capabilities and workflow process modeling tools."

The vendor has emphasized the globalization of the technology, including support for localizing the user interface, international sales tax capabilities and improved multi-currency support.

The interactive on-line help system has been much improved as well, Aptify officials say they have added "significant new functionality" to the product's e-business suite of applications, including new capabilities for service tracking and case management and online learning delivery.

Ravi Nagarajan, director of research and development at Aptify, said the product is available through both Microsoft (News - Alert) Windows and "pure-Web user interfaces in 4.0."

Aptify 4.0 uses the latest Microsoft technologies, including the Microsoft .NET 2.0 Framework and SQL Server 2005, and includes a number of major Aptify Technology Platform improvements.

In June Children International, an international nonprofit humanitarian organization which runs a sponsorship program uniting children and sponsors, went live with Aptify on an enterprise-wide basis.

The Aptify products let CI provide what CI officials hope will be "responsive and personalized service for its sponsors, donors, and field offices worldwide." Established in 1936, Children International aids needy children in 11 countries. Sponsors' contributions help provide poverty-stricken children and families with necessities such as health and dental care, educational assistance, decent clothing and nutritional assistance.

Basically, the charity will use the technology to track marketing campaigns for sponsorships and donations, provide a robust reporting tool set and employ fundraising management to handle donations and in-kind gifts.

Aptify has also announced that the Insurance Institute of Canada, the professional education arm of Canada's property and casualty insurance industry, has selected Aptify as its enterprise-wide customer and member relationship management software.

Through this partnership, IIC hopes to be able to significantly improve many of its business processes and use Aptify to serve as a central data repository for all of its affiliates internationally.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.