Greg Galitzine's VoIP Authority Blog

Cisco’s Parvesh Sethi kicked off the keynote session on Thursday morning with a presentation entitled “Developing Innovative UC Applications.”   As vice president, Advanced Services at Cisco, Sethi is responsible for developing and driving professional services competency in key technology areas for both Service Provider and Enterprise market segments.   As many of the prior speakers at the event, Sethi believes that communications is indeed an exciting place for developers to be plying their trade. He told the audience that there are many advances taking place within communications space right now, and that there is a tremendous opportunity for developers in today’s application landscape.   He cited several examples of how the worlds of modern application development and communications are colliding. He also listed a couple of interesting acquisitions that are illustrative of these merging philosophies:  

• Microsoft’s purchase of TellMe, and
• Cisco’s own acquisition of WebEx.

Sethi discussed how the evolution of applications and the fact that enterprises have gone “boundaryless” mean that more features are moving into the network fabric. Increasingly today’s most successful companies are those that have taken advantage of, and leveraged the power of the network to aid in delivering their solutions.