Spracht Marries Quality, Design

It's not every day you meet with a company and think, "...this may be the next Bose or the next Herman Miller, or the next Apple..." I'm talking of course about companies whose claim to fame is not only offering quality products but also the close attention they pay to the design process to produce a lasting product experience.

 

I met such a company recently, that produces the Aura Mobile BT, a speakerphone that is equally at home broadcasting a Skype-based phone call next to a laptop, or attached to the visor of your car cruising down the boulevard while you carry on a hands-free conversation.

 

Spracht is the acoustic division of parent company ODI, an OEM provider of digital imaging, acoustics, LCD image display, and other consumer electronics. Founded in 1993, Silicon Valley based ODI has developed popular products, such as the Connectix Quickcam, for both Fortune 100 companies and technology notables such as Palm and Kensington.

 

I met Trace Williams, vice president of sales and marketing at Spracht who gave me some background on the company and also talked up a brand-new device that is expected to be launched in the next couple of weeks.

 

First, we discussed the Aura Mobile BT a full-duplex speakerphone featuring dual 3W speakers, and echo and noise cancellation, powered by the patented SoundClear™ Digital Signal Processing (DSP) chip.

 

The device offers eight hours of talk time and can connect up to eight profiles to each device.

 

The company also offers the Aura SOHO, a conference call device that can be used in an analog phone environment, or converted with the simple swap of a module to operate with digital PBXs, and soon will offer a wireless option as well. The Aura SOHO is designed for conference rooms ranging up to 20' x 40' when utilizing expandable microphones.

 

Spracht is offering the solutions through multiple channels, including Dell, Amazon.com, Best Buy, Fry's and telecom distributors such as Synnex, NTD, and others.