Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
Longview IoT Boosts Energy and Wireless Efficiency
Some of the biggest challenges slowing down the adoption of IoT are security, efficient battery usage and optimized wireless communications.One company has...
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Hallmark's Simple, Inexpensive Way to Boost Customer Satisfaction
In an effort to boost margins, companies often push more users to automated solutions such as FAQs, chatbots, voice bots and anything...
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Huawei Places the World's First 5G VoNR Video Call
Huawei recently completed the world's first voice over NR (VoNR) call. The voice and video call service was made using two Huawei...
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IGEL Advances Future of Work
IGEL is a provider of a next-gen edge OS for cloud workspaces. The company’s software products include IGEL OS, IGEL UD Pocket (UDP) and Universal...
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Tata Communications and Cisco Collaborate on SD-WAN
Tata Communications and Cisco have extended their partnership to enable enterprises to transform their legacy network to a customized and secure multi-cloud...
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How to Win the 50-Year-Old China Trade War
Today and this week in-fact is historic - the left and right in the U.S. agree that we have a major trade...
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Extreme Elements Enables The Autonomous Enterprise
Extreme Networks just announced Extreme Elements which in-turn enables the autonomous network and subsequently the autonomous enterprise. In a dynamic webinar, Dan...
Full Story »Social Media: You Know Your Business Needs To Do It - But How?
April 21, 2011I love Facebook. I like knowing what my friends are doing, getting reminders from my favorite bands about upcoming concert dates, and reading the latest gossip.
But using Facebook for the marketing of my company’s products is a whole different ballgame, especially when measurement and quantitative analysis are so necessary but so seemingly elusive through social sites. Still, we need to do it.
SEO-Friendly Rules to Write By
April 19, 2011In a recent blog, we discussed how to implement “safe” SEO practices on your website to avoid being affected by ongoing search engine algorithm changes, highlighting the need to develop continuous, high-quality and credible content that’s written in an SEO-friendly way.
How do you write “SEO-friendly” content? To find out, I turned to the experts here at TMCnet, who had the following tips and best practices to share based on their experience building Online Communities:
1) Make it Meaningful
This Tax Season- Audit Your Online Community
April 11, 2011Only in 2011 can you attend a Publisher’s Conference and find sessions focused on SEO and Social Networking. But, as magazine and book companies – like most others across all industries – start moving their content to the cloud, naturally it would be relevant to discuss ways to optimize that content and the company’s presence online. Still, I was surprised at the recent Publishing Business Conference and Expo in New York to find the “Advanced SEO for Magazine Publishers: Maximize the Success of Your Program” session full to the brim with participants, and even more pleasantly surprised to learn the level of SEO understanding magazine and book publishers had who attended this session.
Led by Adam Sherk of Define Media Group, the session covered a few SEO tips I found relevant for not only company websites, but Online Communities as well.
Linking Branding and Thought Leadership Initiatives to Sales
April 5, 2011From the recent Podcast, “No One Buys Without Trust”: Linking Thought Leadership & Branding to Sales through Online Communities. Listen to the full Podcast Here.
Rich Tehrani, CEO of TMCnet, recently sat down with Peter Radizeski of RAD-INFO for the second installment of their Online Communities Podcast series.
To Video or to Podcast on an Online Community?
March 31, 2011During our recent Webinar about building Online Communities for businesses, we got an interesting question from a participant about using videos versus podcasts in their marketing campaign. This particular participant was wondering about the differences between using these two types of pieces, and while the differences are slight I do feel it raises quite an important question: How do you know what kind of content/multimedia elements to incorporate in an Online Community?
At TMCnet, we've seen Online Community sponsors use a wide range of multimedia- from audio clips, to videos, to podcasts and product demos. The possibilities are truly endless, and really it depends on your internal resources or the external resources you have available to you to decide which elements to use.
Building a Trustworthy Brand With an Online Community
March 26, 2011From the recent Podcast, “No One Buys Without Trust”: Linking Thought Leadership & Branding to Sales through Online Communities.
Listen to the full Podcast Here.
Rich Tehrani, CEO of TMCnet, recently sat down with Peter Radizeski of RAD-INFO for the second installment of their Online Communities Podcast series.
Why Social Media is Perfect for Small Businesses
March 25, 2011A recent article published by TMCnet contributing editor Gary Kim touches on what we recently wrote about in "A Word about Gaining High SEO for Startups", that small companies often struggle with how to maximize their online marketing spend to reach their objectives. In addition to partnering with an outside company to take advantage of its resources and technology, Kim also discusses how small businesses can leverage social media to quickly "spread the word" about, and the build the reputation of, their business.
We talk a lot about the need to build credible, high-quality content for your company so that it gets spread across multiple online channels, boosting your brand and building trust with potential and current customers. Kim references a recent American Express survey of small business executives, and found that 82% "get new customers through word of mouth." Leveraging social media channels are a smart way to spread the word about your company. Plus, they're free and it's relatively easy to build a following quickly if you do so in an integrated, consistent way.
St. Patrick's Day and "Lucky" Online Communities
March 25, 2011Shamrocks, pots of gold, green beer and bagpipes: The signs of St. Patty’s day are abound today, and everyone’s feeling a little “lucky”.
Some people think that an Online Community needs luck to be successful; that if you follow the steps to build one and cross your fingers, it will rank highly and receive thousands of followers immediately. A recent study called “The Social Break Up” found, however, that luck has nothing to do with the success of such a site. The study, conducted with over 1,500 Twitter and Facebook users, found that “internet users who unsubscribe, unfan, or unfollow brands on social networks do so because of irrelevant, too-frequent or boring marketing messages.”
The study also points to what makes Online Communities “work” well; Communities need specialized, targeted content that visitors can actually use and learn from.
