touchatag is an online Radio Frequency Identification (RFID) service that enables developers and Web-savvy consumers to create innovative one-touch applications which connect everyday objects with online applications.

 

The key word to note for today's exercise is "developers," or more correctly, application developers.

 

The touchatag Developer Network was launched to give these developers an opportunity to create innovative touchatag applications.

 

Borrowing a concept from previous partner programs and developer communities, the touchatag Developer Network was created to address a simple and well understood fact; namely that no team of developers could ever hope to create every possible application that would make use of touchatag.

 

Rather, according to developer relations manager Ted Haeger, "The community exists to provide developers with economic opportunities and programming interfaces so that third party innovation can run far and wide."

 

A recent article entitled, Developers Key to Success of touchatag Project, discusses these opportunities and offers some market projections as well as highlighting several "showcase applications" that have already been created using the core elements of the touchatag solution.

 

As the author states, application developers, "...can easily and quickly deploy countless applications, limited only by their collective imagination."