David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing http://www.ravenguru.com/

Sales Qualified Leads

Geofencing for B2B Marketing and Lead Generation

July 6, 2017

Geofencing has been proven effective for B2C, now there are strategies for B2B marketing and lead generation.

The Final Step to Marketing Excellence: Step Seven - Sales Qualified Leads

January 10, 2017

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Markets
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Sales Qualified Leads

The Marketing and sales funnel is most effective when buyers move from one buying phase to the next; inquiries to leads, leads to Marketing Qualified Leads (MQLs), MQLs to Sales Qualified leads (SQLs) and SQLs to closed business. 

Moving buyers through each phase requires more than cold calling, advertising or digital marketing alone. If the objective is to build robust and growing sales pipelines with sales qualified leads, then the information communicated must progress in depth and relevance as the buyers moves from the inquiry phase to purchasing. This is referred to as lead nurturing.

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