David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.

Raven Call

| Raven Guru Marketing http://www.ravenguru.com/

Digital Marketing

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Mobile Marketing - 2018 Marketing Insights

October 26, 2017

Mobile Marketing benefits are well understood in a B2C environment and it is relatively easy to implement. There are plenty of consultants, examples and applications to identify opportunities for companies to engage consumers on a regular basis. Engagement can be executed while consumers perform online research, shop perform home maintenance or just go about their daily lives working or traveling.

In the B2B environment engaging at a mobile level is a little more difficult but with some consideration and thought can be very beneficial to the customer and you, the business services or product provider.

Posted in Digital Marketing, Marketing, Marketing Communications
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Marketing Insights for 2018 - The Engagement Economy

August 15, 2017

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the sales of advertised goods and services, not the original content.

Posted in Digital Marketing, Fractional CMO, Inbound Marketing, Marketing, Marketing Communications
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Geofencing for B2B Marketing and Lead Generation

July 6, 2017

Geofencing has been proven effective for B2C, now there are strategies for B2B marketing and lead generation.
Posted in Digital Marketing, Marketing, Sales Qualified Leads
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Multivariate Testing

March 23, 2017

Perhaps, the least discussed, least understood and possibly the most valuable form of marketing analysis are the multivariate techniques. Most marketing professionals emphasize and discuss A/B testing. It is applied to many outbound and inbound marketing tactics such as email subject lines, landing page titles, call to action text and buttons and various marketing automation campaigns. However, A/B testing does not address the more complicated marketing questions where the overall approach to audience receptivity is called into question.

Posted in Branding, Digital Marketing, Inbound Marketing, Marketing
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AB Testing should not be "Ready, Fire, Aim"

January 19, 2017

Although it seems that the world moves at a lightning pace, the best things are still done after some thoughtful research, planning and excellent execution. 

A/B Testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage, email or app against each other to determine which one performs better. For too many marketing people it has become an acceptable path to developing digital marketing and inbound marketing campaigns.


The simple concept behind A/B testing is to evaluate landing pages, emails and other digital lead generation elements by altering design, content or subject lines to improve conversions. After altering the lead generation elements, the conversion rates are compared and the best performing version is used to communicate with the larger number of prospects.

Posted in Digital Marketing
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Seven Steps to Marketing Excellence: Step Five - Communications

December 19, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Markets
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Integrated Marketing Communications (IMC)

Integrated Marketing Communications ensures that all forms of communications and messages are carefully linked together. Done well it integrates digital and direct marketing, social media, advertising, PR, events and sales promotions. IMC ensures messaging consistency is presented to prospects and customers by all elements of the organization. However, IMC should not be confused with end-to-end or comprehensive marketing strategy and planning.

Posted in Branding, Digital Marketing, Fractional CMO, Marketing, Marketing Communications, cloud solution provider

Seven Steps to Marketing Excellence: Step Four - Branding and Brand Identity

December 12, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Market Segmentation
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Step Four – Branding and Brand Identity

Every business has a unique vision, strategy and business environment. These collectively define the expression of your brand and clarifies what you stand for so you can communicate your product to your audience in a way that resonates. Your brand identity is one of the most valuable assets of your business and needs to be crafted to authentically represent the business.

Posted in Branding, Digital Marketing, Fractional CMO, Inbound Marketing, Marketing, Marketing Communications

Seven Steps to Marketing Excellence: Step Two - Product

November 15, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Market Segmentation
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Step Two – Product

I got my start in marketing by way of Product Management and Product Marketing. It is important to understand that there is a difference between Product Management and Product Marketing but both functions work in close collaboration from product inception to delivery. So, I find Product Management and Marketing (PMM) needs to be closely intertwined with Engineering and the Marketing team to successfully deliver the specified product to the marketplace that meets the brand promise.

Posted in Branding, Digital Marketing, Fractional CMO, Inbound Marketing, Marketing, Marketing Communications

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