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I am forever amazed at the creativity of human beings. Look at all the companies we have produced. The trillions of dollars of wealth we have created. It is amazing that our combined genius has dramatically raised the standard of living worldwide over the last 100 years. We should be proud.

But any tool can be used for good as well as bad and the human brain has also been incredible in its ability to perpetrate crimes. In my early computer classes I was amazed to learn of a computer crime which involved bank programmers who were skimming non-rounded interest into a separate account. In other words taking the fraction of a cent of interest that didn't get added to bank accounts and diverting them to another account which the programmers owned.

In the above case the programmers were foiled when the computer system went down and manual systems had to be used. An account with millions of dollars was found as a result.

It seems other early computer crimes like hacking a password files on a UNIX systems to insert a malicious program made famous by the book Cookoo's Egg are now quaint in comparison to the varied computer crimes of today.

Let's explore some recent areas where the human mind has been used to either bend or break the law.

Craigslist Spammers

Yesterday at the CBX 2009 event I heard about a person who was looking to buy phone numbers for the express purpose of using them as phone verified accounts allowing the posting of ads on Craigslist. Basically the person wanted a short-term lease on these phone numbers which they use to circumvent the Craigslist security procedure of reducing listing spam.

Fake News Spammers

Then there is the problem of companies putting up fake news pages to scam people into believing they are reading real sites. At this point they run an article which highlights their own company via a case study. A headline like "Learn How This Housewife Made Tens of Thousands of Dollars Working from Home" is used. In one example readers who signed up for the products which these fake news sites promote have their credit cards charged $80/month for what was supposed to be a $2 one-time expense.

While this idea may not be new, what seems to be on the rise is the fact that these fake news sites are advertising on real news sites.

Search Engine Click-Fraud

You may be aware of click-fraud where entire global networks of people are paid to click on search-engine ads or programs are designed to do the clicking to boost revenue received from advertisers. The sad part is this is a crime where the search engine actually profits and click fraud amounts have hovered between 10-35% for many years depending on the research source you use.

There are also millions of spam sites which fool users into clicking on ads disguised as content. Then there is the problem of competitors clicking on the ads of one another to drive up the marketing cost of the respective competitor.

Social Network Click Fraud


Now the latest trend in the world of click fraud is targeted at Facebook where malicious users create thousands of Facebook accounts (you can hire companies to get these for you at 10 cents per account). The example in this article cites India as a place where such companies exist and coincidentally this is the same country where the Craigslist scam discussed above originated from.

With the global economy being in the toughest shape it has been in for many years and the proliferation of internet connectivity there has never been more opportunity for the human brain to come up with money-making schemes which either bend the rules or break the law.

This of course drives up the cost for everyone else and sadly in many cases means people who aren't aware of the pitfalls on the web are duped out of their money.

In order to help reduce these problems we need much tougher international laws policing malicious users. It is so easy to perpetrate a crime against a person in a different country while remaining anonymous. We need to really have stricter laws in every country and serious enforcement must take place when people are caught. Let's set better examples of the malicious users who are caught so the next scammer or spammer thinks twice before going out and committing that computer crime.

While I do admire the ingenuity of the human brain, it is time for law enforcement to step it up so these users can be locked away forever. Where do we put them all? Well, from what I hear, there should be some space opening up in Guantanamo Bay very soon.

How Swine Flu Started

April 30, 2009 11:05 AM | 9 Comments
It may be too soon to find humor in a global pandemic but sometimes you just need to laugh.

how-swine-flue-started.jpg

If you look at TMC from the outside and find yourself asking how you can get a job as an intern at this global integrated media company which builds communities online, in print and in person while gaining marketshare regardless of economic climate, I have some great news to share. We are looking for a small army of interns who want to learn what it's like to take on major multibillion dollar media companies with infinite resources and consistently win.

We will teach you how to sell collaboratively - how to listen and to be loved by your customers (well most of them anyway).smile

We will teach you integrated marketing and online marketing - not theory but ever-evolving practice.

If you love media and want to work at the company that is light years ahead online, contact us ASAP. We are very picky so if you aren't a super-hard worker and collaboration and hat-wearing are not your middle names, let's end our relationship now as friends (it's not you it's me).

One last thought about TMC - our culture is unusual - we have the financial stability of a 37 year-old company with the energy and enthusiasm of a start-up.

Let's just say if you're thinking of contacting us, please don't delay
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Here's more:
 
Sales & Marketing internship position at TMCnet

The Sales & Marketing internship position at TMC is designed to provide hands-on experience that will be mutually beneficial for both the intern and the organization. The internship position is designed to challenge students and provide them with practical experience in the advertising and media industry.

TMC is looking for a dynamic, creative, enthusiastic, high energy professional to support the Sales organization, to help build advertising and marketing presentations for prospects and clients.

Job Responsibilities:
  • Work with sales & marketing team to assist in the implementation of various campaigns
  • Contribute to the creative input in building campaigns and support the campaigns
  • Copyediting and proofreading
  • Communicate with customers and peers
  • Minimum Qualifications:
  • Working towards completion of a college degree program in business, marketing or communication
  • Excellent communication skills verbal and written
  • Proficient in Microsoft Office suite, specifically PowerPoint and Excel
  • Excellent communication skills
  • Detail Oriented
  • Initiative and proactive thinking
  • Team player
  • Ability to multi-task and work in a fast paced environment meeting deadlines
Contact (mgenaro at tmcnet dot com) for more.

Swine Flu Evolution

April 29, 2009 1:45 PM | 0 Comments
swine-flu.jpg

If you are interested in evolution and/or swine flu, check out this well-written article which details how swine flu is evolving before our eyes to be spread between pigs and humans and then humans and humans.

Those people who don't believe in evolution may have  tough time understanding/explaining how swine flu spreads.

Welcome Back Patrick Barnard

April 24, 2009 11:17 AM | 0 Comments
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I would like to welcome back Patrick Barnard to the TMC editorial team. Patrick has covered a number of different editorial areas at TMC over the years and recently left TMC to work on Multichannel Merchant. He is now back and his return is just a continuing reinforcement of how TMC is continually investing in its editorial talent -- just as we are constantly evolving our web technology, graphics, analytics, reporting and more.

Thanks to influential readers like you TMC has been blessed with hundreds of advertisers and exhibitors each year who partner with TMC to grow -- even in the face of challenging economic conditions.


We take sponsor and reader loyalty seriously -- looking to constantly improve to provide you with the best products we can.

Good and Bad Green News

April 16, 2009 11:03 AM | 7 Comments

I have some good and bad news about the green movement. The bad news first... If you buy a car that is very small and hit a car that is bigger and/or heavier, the smaller vehicle will likely be worse off than the larger/heavier vehicle as a result of the impact. So if you are being exceptionally green by picking a car based on small size, you are more likely to get hurt or killed in an accident.

Granted, if you have a typical midsize car and hit an SUV the same principles apply.

Here is a great article and video on the matter. A must watch if you are considering a purchase of the smallest car you can find. Quick details: See a Smart Fortwo hit a Mercedes C class and in doing so fly into the air while the engine compartment disintegrates.
 

smart-fortwo-crash.jpg


The good news? TMC, the company which I am president of had our Green Blog ranked 24 on a list of the "100 Best Blogs for Those Who Want to Change the World."

Let's just keep in mind the pitfalls of decisions we may make in life. One of the best lessons I learned at the University of Connecticut was from my chemistry teacher's assistants when they told me, "Everything in moderation... Including moderation."

As TMCnet has expanded I have to admit it is tough to keep track of all the sites we have which can help you in your job. To that end I decided to take a moment and list some of them which you may not be aware of. I thought this entry made sense as I have received some comments about how TMC should launch some of the sites listed below. This shows me there are just so many things we do that our 2-3 million unique visitors each month may not be aware of. I hope you find these sites of use:

 
International News

Mobile Sites
 
 
Technology Sites
 
New
Please check out our services page for more.

Surgeries Move to Twitter

April 13, 2009 7:38 PM | 1 Comment

In a world where it has become commonplace to digitally detail the events of our daily lives, it should come as no surprise that operations are being Twittered live. Most recently Aurora St. Luke's Medical Center announced it will will broadcast a bi-lateral knee replacement surgery April 16, 2009 at 9:00 EST. If you can't get enough of bloody surgery on TV, this Wisconsin-based hospital will let you take it with you LIVE! Here are the links... Enjoy:

What's next for Twitter? How about break-ups, divorces, firings, layoffs... Question is -- will we know when we have crossed the line or is that just not possible?

Scalpel -- STAT
Cameraphone -- STAT
Syringe -- STAT
Forceps -- STAT
Blackberry -- STAT
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Weekend Fuzzy Logic Thoughts

April 5, 2009 5:21 PM | 0 Comments

I sometimes get negative feedback when I discuss areas outside tech and telecom on this blog so I decided that if I am going to go off on a tangent I will usually restrict it to the weekend when my critics are too relaxed to give me grief wink .

Some of you probably know I wanted to be an MD and/or biomedical engineer but fate had other plans. This should explain my fascination with many things biological.

Anyway I find the fact that fuzzy logic is being used to model and visual cell interactions wonderful. Technology continues to evolve and help civilization become better. Whether it is a better cell phone or a new way to help researchers, I am thrilled to get to learn about and discuss the leading edge of tech with my readers.

Just promise - no negative letters about all this - I am having a relaxing weekend after all.wink

If you are interested in the stories and headlines I find useful, I invite you to bookmark my Google Reader feed which I update fairly regularly. I occasionally will add comments as well. In fact, since I started using this page, I have found myself blogging less. I hope you find this resource useful.

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