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positioning tag

Drill down on positioning search:

2 result(s) displayed for positioning (1 - 2 of 2):

How Poor Branding and Positioning Have Led to Tech and Auto Failure

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple MistepsWhy do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from...

Borat on Branding and Positioning

We often get to see very smart engineers launch companies which design great products and services only to see these companies languish or fail. You see, engineers are terrible marketers. As a matter of disclosure I too am an engineer...
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