Day: December 9, 2006

Borat on Branding and Positioning

We often get to see very smart engineers launch companies which design great products and services only to see these
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Marathons and Heart Attacks

Here is a story on the linking of marathons and heat attacks. After years in which almost no deaths were
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Alcatel-Lucent

I like the new Alcatel-Lucent logo. It makes me think of a cross between an airline and an ecommerce company.
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