David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Why E-Mail Sucks and How to Make it Smarter

Many of us live in email. I get hundreds per day and I need almost every message. I am also a source...

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The Contact Center's Seemingly Oxymoronic Play: How to Decrease Costs Yet Improve Customer Service

I was recently asked to talk to some of our many contact center customers about the new contact center trends.  It...

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The New Facet of Customer Experience Management - Field Service 2.0

By: Rhodo Odysseos, Product/Solution Marketing, Alcatel-Lucent, and Jess Verbruggen, Motive Integrated Marketing Assistant, Alcatel-Lucent

Traditionally, communications service providers (CSPs) have treated the field service aspect of their organization as a cost center. Field technicians engaged in maintenance activities were simply a part of the cost of doing business.  More recently, the communications industry in general and the field service arena in particular, has been disrupted by immense changes in the customer profile, service expectations, and behaviors.

Field service is often the only face of the company that a customer will ever see, so it’s not a surprise that CSPs are striving to make a positive impact on customers in this realm. Achieving full potential in field service saves CSPs a lot of time and money. Productivity and efficiency reviews targeted at field service operations, done correctly, can reinforce other areas of the business by increasing customer satisfaction and improving safety and quality. 

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Amazon Fire Phone Should be a Laptop

I’ve written a lot of headlines in my life but this one is among the oddest. Why on earth does a phone...

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Apple Pay Vs. Google Wallet

Replacing credit cards can likely only be done if the new system is dead-easy to use and it moreover has to be...

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Signaling Offers Great Differentiation for Mobile Value-Added Service Offerings

We’ve all heard that some Value Added Services (VAS) revenue such as Short Message Service (SMS) are starting to decline in...

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Birdstep Improves Wireless User Experience, Reduces Churn

A smartphone user can get tripped up easily when in motion as today’s smartphones look for WiFi networks to connect to and...

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The Diminishing SIP Trunk, Not!

August 10, 2011

Recently, I have read multiple blogs and articles devaluing the role and savings associated with SIP Trunks. In each case I found the logic used compelling but the conclusion somewhat missing the mark. SIP Trunking, as exclaimed by ShoreTel for years, is not required for a Unified Communications (UC) implementation. However, there is a difference between a requirement and a desired component.

Napoleonic Dreams

August 8, 2011

Finding a title for today’s blog was more difficult than usual. That stems mostly from my choice of recipe of the week. I hope you don’t think it unbecoming of a foodie due to its simplicity. Naturally, the weekend was full of great food, French toast with strawberries, deep fried soft-shelled crab, trout stuffed with salmon mousse and hollandaise sauce and a breakfast Napoleon.

Today, I am Being Social

August 5, 2011

Social media continues to generate headlines exclaiming its growth and business relevance. While I cannot, have not, and will never argue it is not growing at a fast clip, its business relevance has always been in question. However, recent events have finally, established for me the business relevance of social media.

First, I must expose my lack of use of social media broadly.

Measuring Broadband America

August 3, 2011

The report “Measuring Broadband America” by the FCC is an exercise in navel gazing. Previously, I have pointed out that it is important to analyze availability, speed and price or ASP. This report looks only at speed which in the US is abysmal compared to other industrialized and developing nations. Recently, I had lunch with a businessman from the Ukraine.

Smoky Backyards and Back Rooms

August 1, 2011

I had a series of grilling moments this weekend beginning with a London broil. Although, the original London broil was made with flank steak, most sold today consists of top sirloin or round steak. It needs to be marinated in olive oil, garlic and lemon juice or vinegar overnight. Next grilled over high heat to medium rare and sliced as thinly as possible against the grain.

Differentiating Yourself When Considered a Commodity

July 29, 2011

Over the past two weeks, we have engaged the real estate representatives that can influence our ability to sell in buildings where we have a PBX or can provide broadband access and hosted services. Although, the majority of the presentation was about the benefits of working with Cypress Communications and Broadvox since the acquisition and the growth of cloud computing, the questions we received were more about existing services. What was surprising was the question that assumed we are selling a commodity product.

Often, when asked “what does Broadvox sell?” I find it simpler to respond with a “phone service” or a “phone line”.

Commercial Real Estate and Cloud Computing

July 27, 2011

Over the last two weeks Broadvox and Cypress have met with our major landlord and tenant representatives in Dallas and Atlanta. The meetings were held to engage the major commercial real estate players that have worked with Cypress over the last decade or so and to discuss the future of VoIP, Unified Communications and cloud computing. Obviously, this audience does not follow IP communications or IT trends closely, but they do need to be prepared to solve their current and future tenant requirements. Therefore, we articulated the growth and importance of VoIP and hosted VoIP to their clients.

OMG, Crab Cakes and Bing

July 25, 2011

It was an interesting weekend for food beginning with Friday’s grilled lemon chicken breasts. Using my usual brine of salt and lemon juice (1 teaspoon each per cup of water) the breasts were incredibly juicy and flavorful. Saturday we decided to try a new restaurant in the neighborhood. It is a breakfast and lunch place and we tried it in either day one or two of its opening.

Internet Marketing State of the Union (con't)

July 22, 2011

Before I begin, I need to note that Matthew Sharp has been nominated for Channel Manager of the year. Many of you know Sharpie and how well deserves the nomination and the win. Today is the last day to vote. Please fill out the Channel Partners voting form and help Matt to victory!

Internet Marketing State of the Union

July 20, 2011

The primary topics normally discussed on this blog involve IP telephony, the VAR community, Unified Communications, and of course my passion for food.  Occasionally, I like to spice it up and discuss marketing and more specifically, internet marketing.   The shifts this year to internet marketing efforts have been substantial, so I will split my opinions into two posts.    

A lot has been happening this year regarding the major search engines and internet marketing. 

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