David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing http://www.ravenguru.com/

cloud solution provider

SD WAN: The Approaching Solution to Growing Network Traffic Demands

June 26, 2017

It Is not surprising that one of the most interesting directions for networking is the concept of Software Defined Networks (SDN) and Software Defined Wide-Area Networks. SDNs and SD WANs are both the result of the application of technology and computing power to emulate network functionality in the cloud. Early forecast for SD WAN had revenue racing into the tens of billions of dollars before the end of this decade, but reality is setting in. Although the growth is rapid with SD WAN, it is not at the rate of the forecasts made in 2013.

Seven Steps to Marketing Excellence: Step Five - Communications

December 19, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Markets
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Integrated Marketing Communications (IMC)

Integrated Marketing Communications ensures that all forms of communications and messages are carefully linked together. Done well it integrates digital and direct marketing, social media, advertising, PR, events and sales promotions. IMC ensures messaging consistency is presented to prospects and customers by all elements of the organization. However, IMC should not be confused with end-to-end or comprehensive marketing strategy and planning.

Quantifying the Quantifiable for Office 365

September 7, 2016

It is important for a business about to purchase Office 365 to know what material benefits the solution will deliver to the company. It is also important for the sales or agent to know how to position the solution in terms of Return on Investment (ROI). Too often each party is left with open ended value proposition statements that neither can quantify. However, each party, the seller and buyer accept these statements as fact.

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