David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.

Raven Call

| Raven Guru Marketing http://www.ravenguru.com/

Fractional CMO

Sales Channels2.jpg

Marketing Insights for 2018 - Sales Channel Integration

August 23, 2017

The 2018 marketing insight regarding channel sales integration goes beyond the idea of simply ascertaining that the messaging regarding the product or company is consistent across channels. Channel sales integration from a marketing perspective is about looking at the entire process from lead generation to prospecting to closing and ensuring that each channel recognizes and utilizes best practices to achieve desired results.

It is difficult to get all the channel to share information related to lead generation and prospecting but to have effective marketing automation that is applied to the entire channel this information is a requirement. An effort must be made by marketing to have the channel share its prospecting data, sales process, and forecasting so that all the channel can take advantage of the expertise that marketing can provide.

Posted in Fractional CMO
Engagement.jpg

Marketing Insights for 2018 - The Engagement Economy

August 15, 2017

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the sales of advertised goods and services, not the original content.

Posted in Digital Marketing, Fractional CMO, Inbound Marketing, Marketing, Marketing Communications
IMC.jpg

Seven Steps to Marketing Excellence: Step Five - Communications

December 19, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Markets
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Integrated Marketing Communications (IMC)

Integrated Marketing Communications ensures that all forms of communications and messages are carefully linked together. Done well it integrates digital and direct marketing, social media, advertising, PR, events and sales promotions. IMC ensures messaging consistency is presented to prospects and customers by all elements of the organization. However, IMC should not be confused with end-to-end or comprehensive marketing strategy and planning.

Posted in Branding, Digital Marketing, Fractional CMO, Marketing, Marketing Communications, cloud solution provider

Seven Steps to Marketing Excellence: Step Four - Branding and Brand Identity

December 12, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Market Segmentation
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Step Four – Branding and Brand Identity

Every business has a unique vision, strategy and business environment. These collectively define the expression of your brand and clarifies what you stand for so you can communicate your product to your audience in a way that resonates. Your brand identity is one of the most valuable assets of your business and needs to be crafted to authentically represent the business.

Posted in Branding, Digital Marketing, Fractional CMO, Inbound Marketing, Marketing, Marketing Communications

Seven Steps to Marketing Excellence: Step Two - Product

November 15, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Market Segmentation
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Step Two – Product

I got my start in marketing by way of Product Management and Product Marketing. It is important to understand that there is a difference between Product Management and Product Marketing but both functions work in close collaboration from product inception to delivery. So, I find Product Management and Marketing (PMM) needs to be closely intertwined with Engineering and the Marketing team to successfully deliver the specified product to the marketplace that meets the brand promise.

Posted in Branding, Digital Marketing, Fractional CMO, Inbound Marketing, Marketing, Marketing Communications

ANPI Apple AT&T Broadband broadband Broadvox Cisco Cloud computing Cypress Communications FCC Google IBM ILECs IP Communications IP communications IP Community IP PBX iPhone IT Expo ITSP ITSPs Julius Genachowski Microsoft Net Neutrality OEM Session Initiation Protocol SIP SIP Trunk SIP Trunking Skype SMB SMBs TDM Unified Communications Unified communications USF VAR VARs Verizon VoIP

Featured Events