David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Apple Pay Vs. Google Wallet

Replacing credit cards can likely only be done if the new system is dead-easy to use and it moreover has to be...

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Signaling Offers Great Differentiation for Mobile Value-Added Service Offerings

We’ve all heard that some Value Added Services (VAS) revenue such as Short Message Service (SMS) are starting to decline in...

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Birdstep Improves Wireless User Experience, Reduces Churn

A smartphone user can get tripped up easily when in motion as today’s smartphones look for WiFi networks to connect to and...

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Sonos BOOST, For Music in Tough to Reach Places

I’ve been using Sonos as an in-home streaming solution for many years and since it relies on WiFi it provides infinite levels...

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IOT tests do NOT tell the whole story

Service providers typically have infrastructure from multiple vendors installed in their networks.  Mostly this is by design since they don’t want...

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Notes from Connections 2014 Part Deux

More notes from BSFT Connections 2014 in the desert by friends of my at the show. These notes are from ANPI's...

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Notes from Connections 2014

Broadsoft Connections kicked off with the usual festivities yesterday including a pool party and a summer fashion show. This morning it...

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Stuffed Calamari and iPhone Stuffing

July 19, 2010

Every weekend I face the same challenge, coming up with another original recipe. This weekend I thought I was not going to make. In the refrigerator were a porterhouse steak, lump crab, bacon, and deli ham. Crab cakes were an obvious choice but I wasn't in the mood.

In Flight Wi-Fi Good, VoIP Bad

July 16, 2010

On several flights recently taken, I have noted that Wi-Fi is available. On one flight in particular I was quite please to see it as I desperately needed to complete a proposal and send it within the next hour or so. Before boarding, I had explained that it would be after I landed. Imagine their surprise to receive it while I was still in flight.

Coffee Would Have Been Good

July 14, 2010

I always enjoy seeing the sales team but conducting an effective two-day sales meeting every quarter is very difficult and exhausting. It is very important not waste anyone's time with a boring and predictable meeting. It is also very important to use the time to educate and drive home the goals for the quarter and, of course, the year. I often have solicitations from pay to speak people and OEMs wanting to address the group.

Don't Clam UP about CCS

July 12, 2010

I was on the road most of last week and the food was mediocre at best. I was quite anxious to eat some of my own cooking this weekend. Friday was a chopped brisket with coleslaw sandwich. The brisket was hickory smoked and served on Boudin's sourdough sandwich rolls.

Protect Your Online Reputation

July 9, 2010

Reputation Management is the practice of monitoring and managing the opinions and information that that are posted about your company on the Internet.  It is a developing practice but vital for long-term success for online marketing. By utilizing available tools, companies have the ability to interact directly with what customers are saying about them and fix potential problems from the outset.  Trendistic and Google Alerts are primary tools that can help cast a wide net for reputation management include.

 Trendistic is a fantastic tool for monitoring communication on twitter. Many customer concerns and reviews are communicated on social networking sites like twitter.  By utilizing Trendistic, companies can monitor everything posted about them immediately.  By monitoring these posts, companies can react and respond immediately to the concerns of a disgruntled customer and generally change a potentially negative situation into a positive.  This not only helps customer retention, but also assists in priceless branding that other customers and prospects will see.

Plugging Social Media for SMBs

July 7, 2010

Social media has helped revolutionize the way people connect in unforeseeable ways.  10-15 years ago archaic chat boxes peppered AOL accounts as users began interacting with unknown counterparts in the online space.  Today, users utilize their phones, laptops, or tablets, to give their friends and followers up to the second information from anywhere in the world.  In other words "Social Media isn't a fad, it's a fundamental shift in the way we communicate."

As Social Media has moved into the main stream, businesses have been finding ways to monetize these tools to increase retention and customer interaction.  It is now desirable to have a presence on multiple social media services including Facebook, twitter, flickr, LinkedIn, and YouTube, in order to respond to opportunities and concerns that may arise from customers and partners.  Broadvox has established presence on all of these sites to support our product offering and sales. These media services allow unobtrusive access to our clients to let them know the goings on of Broadvox and details pertaining to new products or updates without spamming their inbox with emails.

Our endeavor into the social landscape is still very experimental.  We are continually testing new services and new ways to utilize these platforms to increase our advertising and market share.  We have found that twitter, LinkedIn, and YouTube offer the best access to provide information about the company to our VARs and customers.  These 3 websites provide a great avenue for information distribution and interaction.  We have also seen success using Facebook, but Facebook is inherently geared to avoid the business to consumer interaction.  I anticipate in the coming months that Facebook will make major changes to their platform in order to allow businesses greater access to their customer base.  In order to compete with the upcoming Google me social media product, Facebook will have to find new ways to monetize their brand and customer interactions.  By allowing businesses greater direct access to their database, they will be able to stay competitive with Google's ambitious venture into social media.

SEM Campaigns and Tracking

July 2, 2010

Today I will discuss how Search Engine Marketing (SEM) can help our VARs in their marketing efforts.  Please keep in mind that this is not a walkthrough, but some ideas to keep in mind if you are going to attempt your own SEM paid search campaigns in the near future.

When setting up your first SEM campaign you must remember that SEM is a form of "Pay per Click" advertising.  This means that you are placing ads on the search engines and although many people can see those ads, you only pay if your ad is actually clicked.  This type of advertising can be beneficial twofold.  First, if your ad receives a click, it means that you're getting your message across and have the potential to land new business.  Second, even if a person doesn't click your ad, they still saw your ad or in web parlance generated an impression.  This helps to build long term branding for your company and help associate you with larger competitors who may be spending greater sums on advertising. 

Another benefit of search engine marketing is scalability.  Google, Yahoo, Bing and the other search engines have created an advertising platform that is scalable from a 10-mile radius to global advertising.  This is very beneficial.  Campaigns can be created to only show up locally or regionally and gear a message to a specific area or audience. This provides an advantage over others that are peppering the entire nation with advertising.  Another option is to utilize the "long-tail" approach for generating online leads.  This concept consists of adding more specific terms to the search campaign to lower the cost and execute GEO targeting.  For example, instead of the key term "business voip" or "hosted voip" you would incorporate a location such as "business voip dallas" or "hosted voip dallas".

SEM...Pay to Play; Is It Worth It?

June 30, 2010

Search Engine Marketing, unlike SEO, is a paid approach to search engine advertising.  Companies pay the major search engines for placement in the sponsored links sections typically on the top and right hand side of the search engine results pages (SERPs).  The placement of a company's sponsored ad depends on a Quality Score derived by the search engines based on the quality of content on the company website, the context of the ad, and the amount a company is willing to pay per position. For the most part, the business model works well for the search engines, advertisers, and potential customers.  Unfortunately, there are a couple of glaring issues with search engine marketing.

The first issue with SEM is that there is a 95 character limit on ads for paid search.  It is nearly impossible to offer product differentiation from company to company when confined to 95 characters.  This makes ad copywriting a very creative and difficult task, as you need to find a way to provide relevant information as well as your value prop in a very confined space.  To add a little perspective, twitter, which some view as restrictive, allows a tweet to be up to 140 characters.

The second, more issue with SEM is the persistent rise in cost per lead acquisition.

EVOO and SEO

June 28, 2010

I came up with the title for this blog before I began cooking this weekend. I had only one task. Create a dish where extra virgin olive oil (EVOO) was the star. However, fate decided differently.

Grilled Stuff Pork Chops

June 28, 2010

Ingredientsnocoupons

  • 4 double thick bone-in loin end pork chops
  • 3 tablespoons salt
  • 3 tablespoons lemon juice
  • 2 quarts water or apple juice
  • 4 ounces Pepperoni
  • 4 ounces mozzarella cheese
  • 2 ounces pickled jalapeno peppers
  • 4 tablespoons balsamic vinegar
  • 1/2 teaspoon ground pepper
  • 1/2 teaspoon kosher salt

 

Directions

In a plastic container put the salt, lemon juice and apple juice.

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