Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
Longview IoT Boosts Energy and Wireless Efficiency
Some of the biggest challenges slowing down the adoption of IoT are security, efficient battery usage and optimized wireless communications.One company has...
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Hallmark's Simple, Inexpensive Way to Boost Customer Satisfaction
In an effort to boost margins, companies often push more users to automated solutions such as FAQs, chatbots, voice bots and anything...
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Huawei Places the World's First 5G VoNR Video Call
Huawei recently completed the world's first voice over NR (VoNR) call. The voice and video call service was made using two Huawei...
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IGEL Advances Future of Work
IGEL is a provider of a next-gen edge OS for cloud workspaces. The company’s software products include IGEL OS, IGEL UD Pocket (UDP) and Universal...
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Tata Communications and Cisco Collaborate on SD-WAN
Tata Communications and Cisco have extended their partnership to enable enterprises to transform their legacy network to a customized and secure multi-cloud...
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How to Win the 50-Year-Old China Trade War
Today and this week in-fact is historic - the left and right in the U.S. agree that we have a major trade...
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Extreme Elements Enables The Autonomous Enterprise
Extreme Networks just announced Extreme Elements which in-turn enables the autonomous network and subsequently the autonomous enterprise. In a dynamic webinar, Dan...
Full Story »Tweet Wrestling and a Quirky Competition as Online Community Boosters
June 24, 2011At the recent Corporate Social Media Summit in NYC, I had the pleasure of hearing some of the most prominent Fortune 500 companies talk about…tweeting?
That’s right. Dell, Aflac, SAP, Whole Foods and Cisco were some of just a few companies who spoke about their experiences developing, deploying and measuring effective social media campaigns. And the more case studies I heard, the further I realized how similar companies of all sizes are when dealing with online marketing and social media, as the questions echoed what we at TMC hear from our clients regularly: What works best?
Practicing Smarter SEO Techniques Through Online Communities
June 14, 2011
It's that time again. The 2011 "Connect in the Cloud" webinar series is well underway here at TMCnet, and we're excited to announce the next in our educational Online Community-building event: "Rank Higher: How to Practice Smarter SEO Techniques Through Your Online Community."
This event, happening July 12, 2011 at 2:00pm EST will focus entirely on SEO practices that help, and hinder, your search marketing efforts. Topics include:
1) How to rank on major search engines in an increasingly competitive environment
2) Using Online Communities to rank about your company website -- and why it's important
3) Dangers in SEO techniques that can get you blacklisted on major search engines, and the power of organic ranking
4) Success stories of companies who have made an impact on their ranking through optimized search initiatives.
As always, we're excited to hear what your major issues and concerns are with SEO and hope you come to this event with your questions and best practices. I think it will be one of our biggest events yet, too, since in 2011 most companies will increase their spend in SEO-related activities by 61%., making it a top concern for marketers.
What do you want to hear covered in the session?
This event, happening July 12, 2011 at 2:00pm EST will focus entirely on SEO practices that help, and hinder, your search marketing efforts. Topics include:
1) How to rank on major search engines in an increasingly competitive environment
2) Using Online Communities to rank about your company website -- and why it's important
3) Dangers in SEO techniques that can get you blacklisted on major search engines, and the power of organic ranking
4) Success stories of companies who have made an impact on their ranking through optimized search initiatives.
As always, we're excited to hear what your major issues and concerns are with SEO and hope you come to this event with your questions and best practices. I think it will be one of our biggest events yet, too, since in 2011 most companies will increase their spend in SEO-related activities by 61%., making it a top concern for marketers.
What do you want to hear covered in the session?
Search Marketing Spend Increase: Two Trends to Be Aware Of
June 1, 2011A recent study by the Search Engine Marketing Professional Organization recently found that search marketing spend will increase 16% this year. This isn't that surprising- it's clear that most people start their purchasing decisions online, and studies show that organic search engine ranking (like what you get with an Online Community) is viewed as much more credible than a pay-per-click ad.
But two interesting trends also arose from this study. For one, 84% of companies use Facebook to promote themselves, 75% use Twitter, and only 52% using LinkedIn according to the survey.
Are You Creating Enough Online Content for Your Company?
May 27, 2011By Anna Ritchie
If you’re a marketer, you know how challenging (and sometimes frustrating) it can be trying to keep up with the content demands of your target audience. They're coming at you from Facebook, Twitter, your Online Community sites and more. They crave information. They want to connect with you.
Are you attending next week's Content Marketing Webinar?
May 20, 2011Want to learn how to create compelling, engaging and exciting content for your Online Marketing initiatives? Need to know how to get your content shared virally, and your messages out to your target audience as quickly as possible?
Joe Pulizzi- author, speaker, analyst and widely recognized content marketing expert - is partnering with TMCnet during an upcoming Webinar to give you the very latest information on content marketing and social media practices. An esteemed publisher, and writer of one of the most popular blogs in the world, Joe's insight will give you:
- Exclusive insight into where, and how, companies are investing in content marketing efforts
- The top challenges companies face with content marketing initiatives - and how to overcome them
- Step-by-step instructions on how to use content on Online Communities to promote thought leadership and help boost revenue
- Tips on how to measure your efforts to make sure you're seeing the right results
Join Joe and TMCnet Group Editor & Chief Rich Tehrani for this exciting event - and come prepared to ask the experts your own questions about how to maximize your content marketing efforts.
An Online Community I Get a Kick Out Of
May 19, 2011The recent launch of Foot Locker’s Sneakerpedia really intrigued me. As a shoe fanatic, I’d of course be the first to jump on the opportunity to talk about shoes, all shoes and nothing but shoes all day long. But, how exactly would this work? Would it be like a Facebook page where people post pictures of their shoes, like they do with their bling on Blue Nile’s Fan Page?
The 3 Things That Can Guarantee Your Online Community's Success: One Customer's Story
May 18, 2011There are many things that can contribute to your Online Community’s success; in fact there are so many that it can feel like an overwhelming, daunting task just to “check” them all off your never-ending to-do list (along with finally drafting that White Paper and getting to your Blog this week). But, in order for your online community to be really successful, you should find 3 or 4 things you really want to focus on and really do them extremely well. For example, take a lesson from the recent Case Study TMC did with our friends at SIP Print. Their “Call Recording” global online community ranks at the top of major search engines, organically, and has a very high number of unique visitors every month.
How to Spice Up Your Online Community Content
May 15, 2011Real-Time Updates from Vegas
During TMC’s interactive breakfast session in Las Vegas this week, we had the opportunity to share with, and learn from, participants across many industries as we discussed online marketing trends, best practices, social media insights and much more. In a packed room that contained an audience of varying marketing objectives and budgets, the conversation eventually turned to what seemed to really resonate with each attendee regardless of size: How do I create high-quality content that boosts SEO, gets shared virally and positions my company as a thought leader?
As passionate as TMCnet is about creating powerful Online Communities, we know that the foundation for a successful site lies in having high-quality content that is objective, non-biased, engaging and – yes – even controversial.
A Spin on the Grim Predictions for Small Business SEO and Social Efforts
May 4, 2011Small Business Marketing Challenges
In a past post, we discussed the challenges some small companies face while trying to obtain high search engine ranking for their websites. Challenges included lack of history/back links to their site, not enough content generation and strain on resources trying to sustain the activity needed to drive SEO. But, the moral of the article was not to discourage small businesses but suggest Online Communities, specifically ones that as a solution that can help streamline efforts, minimize workload and integrate various marketing initiatives to reduce costs and boost sales.
And the Winners Are...
April 29, 2011The recent "State of Corporate Social Media" Survey, produced by Useful Social Media, outlines the latest research and trends in the social media space- including which companies are considered "leaders" in this relatively new medium. The list includes Dell, Starbucks, Coca Cola, Apple, Microsoft and Nike, with an honorable mention to the Aflac Duck.
The survey is quick to point out, however, that these leaders are all B2C. Interesting.
Where are the B2B companies in this space, and why might they not be as successful?
