Collaboration Software As The Biggest Productivity Push

Infoweek 500 's annual survey provides an industry-by-industry view of investment strategies.

Across most industries, the response to "What has been the most effective productivity push?", the answer is "new forms of collaboration software." This can take various forms, such as Unified Communications, social networking, and web conferencing.

There were a few noted exceptions. For example, in retail, Business Intelligence solutions are king, not surprising given that understanding customers is so important to the top and bottom lines.

This bodes well for UC suppliers, who need to sell the values of their solutions, with an eye on non-traditional suppliers of other forms of collaboration software, including those that deliver cloud computing solutions.