$14 for a cell phone

But not here.


The 'vergatario' was launched by Hugo Chavez, the President of Venezuela.

And it's not just a phone but also a cell phone, a WAP internet device, and MP3 player and an FM radio.

It is the result of a collaboration between a Chinese company, ZTE, the designer of the phone, and a Venezuelan manufacturer... o yes and some creative branding by the latter.

600,000 will be manufactured this year.

It demonstrates that extermely price sensitive mass markets (not just Venezuela, but India, China and many others) will be served by the likes of Vergatario and its cousins, rather than pricey iPhones and Blackberries of our part of the world.

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