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How is Successful Marketing like a Successful 401K?

By Rich Tehrani on Wednesday, Jun 19

I was recently interviewed by Content Marketing Examiner on the topic of content marketing and in this interview you get to hear...

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Tagged content boost, content marketing, marketing

Effectively Telling Your Product's Story

By Rich Tehrani on Tuesday, Jun 18

One of the most interesting aspects of my career is watching the thousands of companies I have met over the years make...

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Tagged advertising, kodak, mad men, marketing

Dialogic and Cisco Round Out Day's NFV News

By Rich Tehrani on Tuesday, Jun 18

It’s been a busy week regarding NFV and the software telco (R)evolution. First off Dialogic had some solid thoughts on six of...

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Tagged cisco, dialogic, network functions virtualization, nfv, software telco

The Big Deal about Big Data Analytics

By Peter Bernstein on Tuesday, Jun 18

By Greg Owens, Senior Director Customer Experience Solutions Marketing, Alcatel-Lucent

The rise of big data is causing service providers to ask some big questions: How should we store our data? How long should we keep it? What parts of it are relevant to our business? Most importantly, how do we get value from it? To turn big data into a big deal, service providers need to extract insights that can help them make smart business decisions and improve the customer experience.

The value of big data is all in what useful and actionable information it can provide. I find it exciting to see how service providers use big data analytics to gain new insights and solve complex problems. With this post, I’ll look at some new research by industry analysts and three key opportunities that big data analytics presents to service providers.
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Tagged Alcatel-Lucent, analytics, Big Data, customer expereince, Greg Owens, QoS | Responses

WebRTC: The Revolution Won't Occur Without a Media Server

By Jim Machi on Tuesday, Jun 18

Next Thursday at the WebRTC Conference and Expo, I’ll present a conference keynote that might not be exactly what attendees expect...

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Tagged Atlanta, Internet Protocol, Media server, PSTN, Public switched telephone network, Voice over Internet Protocol, Web browser, WebRTC | Responses

Software Telcos Based on NFV Want Less Equipment Provider M&A

By Rich Tehrani on Tuesday, Jun 18

Mergers are nothing new but about a decade ago in the telecom market they reached a fever pitch when SBC purchased AT&T...

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Tagged at&t, etsi, nfv, sbc, sdn, software telco, wireless

Linux Foundation Embedded Solutions Director's Case for Open Source and Connected Car

By Suzanne Bowen on Monday, Jun 17

The car of 2013 is different from the one I learned to drive, a 1974 Ford Maverick with rear federal bumpers, aluminum...

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Tagged Connected car, Ford Maverick, Ford Motor Company, Linus Torvalds, Linux, linux foundation, Mercedes Benz, open source, Original equipment manufacturer, rudolf streif, Tata Elxsi | Responses

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9 Years Ago

June 5, 2013

In May of 2004, Seth Godin asked a question:

Five years from now... Assume that: Hard drive space is free. Wifi like connections are everywhere. Connections speeds are 10 to 100 times faster.

Posted in Marketing, organizations, telco

Tagged: change, marketing, telecom is broken : Related Tags: years, times, godin

Go Deep, Not Wide

May 30, 2013

Let's travel back in time to 1999, the time of the DLEC IPO. Covad, Rhythms and Northpoint all scored BIG IPO's. All went national. All failed.

Why?

Posted in CLEC, Marketing, fiber

Tagged: bankruptcy, marketing, strategy : Related Tags: national failed, penetration, failed, market

Doubling Your Sales

May 30, 2013

At ITEXPO in Vegas, I will be on a panel for Doubling Your Sales in Telecom (SP-07) that is on 8/28/2013 at 9 AM. You do not want to miss this!!!

Session description: It's no secret many telecom and cloud providers are struggling for sales - it's an in increasingly competitive market and businesses are facing shrinking budgets. This session will consider these trends and discuss eight tips any service provider can use to increase sales by as much as 100%.

Posted in expo, sales and selling

Tagged: itexpo, sales, sellecom, selling : Related Tags: doubling sales, sales, session, doubling

Mary Meeker's Internet Trends 2013

May 29, 2013

Mary Meeker presented her 2013 Internet Trends at the D11 conference.

Every thing is increasing fast - due to smartphones, tablets and apps like Facebook, Instagram, Dropcam, Soundcloud, Waze, et al.

Jawbone UP and Nike+ plus wearable technology are ways that data is integrated into life. Lots of data = lot of Internet usage. All driven by apps (or gadgets).

KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

Posted in Internet, apps

Tagged: apps, internet, smartphones : Related Tags: internet trends, internet, trends

Level3 Channel Chief Steps Down

May 28, 2013

A memo went out to channel partners this evening from Karl Strohmeyer, GVP, NA Enterprise Sales at Level(3) that Mike Jerich was leaving L3.

"Partners:

It is with mixed feelings that I announce Mike Jerich is leaving Level 3 to pursue an outside opportunity. I say "mixed" as he has shown great leadership integrating and building the program to what it has become today; however, he has an opportunity to further expand his career. I appreciate the strong commitment and expertise he has delivered and wish him all the best in his new chapter.

Posted in channel, organizations

Tagged: channel partners, level3 : Related Tags: indirect channel, jerich leaving, channel, level, jerich, indirect

10 Lessons from Volleyball, Part 2

May 23, 2013

Part 1 of the 10 Business Lessons from Volleyball can be found here.

In volleyball, the only play you control yourself is the serve. See that post here. Best female server in the world now is Logan Tom.

Posted in communications, organizations, sales and selling

Tagged: sales, strategy, volleyball : Related Tags: lessons volleyball, beach volleyball, volleyball, focus, business, right

The First Woman Chair at the FCC

May 22, 2013

I don't know much about Mignon Clyburn, except that she is the first acting chairwoman of the FCC. Congrats!

She will be acting chair until Congress approves the appointment of Wheeler to the Chair. Considering some federal judges are waiting 700 days now for appointment, who knows how long this will take.

Posted in FCC, Internet, duopoly

Tagged: duopoly, FCC, Internet : Related Tags: chair, clyburn

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