"In the area of B2B virtual worlds ..., Nortel is the company to watch." So ends a report by Rich Tehrani. What excites Rich is a recent demo we gave him of Nortel's web.alive, a collaborative, browser-based virtual world application for enterprise use that provides an immersive, interactive and web integrated world with 3D voice and graphics.
I have covered web.alive (known as project chainsaw) in previous postings, but here I want to expand on where I see web.alive resonating with enterprises.
There are 3 areas, all of which fit with the participation culture of new millennials, whether customers or employees:
1) e-Commerce: Significant reduction in abandoned shopping carts resulting in increased sales, and higher customer satisfaction, all through a seamless migration from a company's portal into a 3D virtual store front.