Category: Marketing

Top Business Scams to Watch For

As a young child I was fortunate enough to get to work with my father and he used to teach
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IBM Investment Shows Marketing IS Eating Sales

Recently I wrote about the idea that marketing is eating sales, a direct quote from Barry O’Sullivan the new CEO
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Will You Win a Free Call Center Makeover Worth Millions?

Remember when I told you about the new Interactive Intelligence call center makeover which could be worth millions to your
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Barry O’Sullivan joins Altocloud to Boost Marketing & Call Center Integration

“Marketing is eating sales,” said Barry O’Sullivan the new CEO of Altocloud, a company dedicated to producing solutions which can
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ResponseTek Looks to Boost CSP Service Levels

The fundamental question which drives all business is did my customers have a good experience today. The bigger your enterprise
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Jobs Movie Inaccurate Say Steve Wozniak and John Sculley

By now everyone knows there is a movie called Jobs which celebrates the life of Steve Jobs and tries to
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MightyHive Achieves Contact Center and Web Ad Integration

The contact center is a billion dollar channel but has yet to exploit its true potential. Contact center data can
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How is Successful Marketing like a Successful 401K?

I was recently interviewed by Content Marketing Examiner on the topic of content marketing and in this interview you get
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Effectively Telling Your Product’s Story

One of the most interesting aspects of my career is watching the thousands of companies I have met over the
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Google Birthday Reminders: Is Google+ Pushing Too Hard?

This morning I was greeted with a reminder of the birthday of a Google Plus acquaintance on the home page
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