Gears of War To Gears of Business

Like many, you probably have a more powerful PC at home than at work. The Games computers your kids are using have much more wallop than your PC, certainly for multimedia. Podcasting, Wikis and iPhones, introduced for consumers, are finding their way into enterprises.

Meanwhile, as a business/IT person, you're faced with the economic realities of the day including: meeting budget challenges; retaining existing customers and acquiring new ones; keeping your remote staff skill sets up to the task; and providing more effective collaboration tools to your distributed knowledge and information workers.

So you may ask yourself: how can an enterprise leverage consumer-driven technologies to solve business problems in today's tough environment?

Nortel is one of the first to do just this- leveraging gaming technology for business.

We just announced a tight partnership with Epic Games. Epic's Unreal Engine 3 is the current holder and three-time consecutive winner of Game Developer magazine's Best Engine Front Line Award. Epic's breakthrough game, "Gears of War," sold 5 million copies and won over 30 Game of the Year awards. The Unreal gaming engine provides an array of core technologies, content creation tools, and support infrastructure essential to Nortel's web.alive application.

I highly recommend you listen to Nortel's Arn Hyndman and Epic's Mark Rein discuss this industry-setting partnership.

We are thinking outside of the box by creating revolutionary communications experiences to improve the way businesses interact with their employees, partners, and customers.

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