Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
CEO
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

marketing tag

Drill down on marketing search:

25 result(s) displayed for marketing (1 - 25 of 69):

IBM Investment Shows Marketing IS Eating Sales

Recently I wrote about the idea that marketing is eating sales, a direct quote from Barry O’Sullivan the new CEO of Altocloud. The concept is that marketing departments are gaining more power within organizations at the expense of sales departments....

IBM: Digital Darwinism May Kill You

In a candid IBM interview, Carl Ford of Crossfire Media spoke with Blair Reeves who said companies should spend less time on advertising and worrying about various channels and instead focus more on putting customers at the center of their...

A Business Lesson that Cost Investors More than $500 million

Apple has such a halo around it that when the head of it's retail stores left the company to head up J.C. Penney, many people thought it was an amazing move and would result in the retailer of low-cost...

MightyHive Achieves Contact Center and Web Ad Integration

The contact center is a billion dollar channel but has yet to exploit its true potential. Contact center data can now drive demand through another channel, online. To drive brand and business equity today, marketers must leverage consumer insights to...

How is Successful Marketing like a Successful 401K?

I was recently interviewed by Content Marketing Examiner on the topic of content marketing and in this interview you get to hear the experience I have gained watching thousands of companies market successfully and unsuccessfully. You may think in order...

Effectively Telling Your Product's Story

One of the most interesting aspects of my career is watching the thousands of companies I have met over the years make it or not make it. For every success like Netflix, eBay, TellMe and Digium there are countless other...

IPgallery Helps Carriers Become Social Hub and More

Communications service providers once the center of the customer's world have awoken to the new reality - social and apps are the new hub. In fact, Facebook, Twitter and a wave of other social networks have fully overtaken the telephone...

Telenity Enables M2M, Location Based Ads at MWC2013

The big news out of Monroe, CT based Telenity at Mobile World Congress 2013 is the company's new M2M and LBS solutions. On the M2M front the company has announced m2mConnect which handles connectivity management of m2m devices. The...

Teoco Shows Predictive Geotargeting at MWC2013

At Mobile World Congress 2013 Teoco explained how they have carved out a niche in the market focusing on BSS and OSS analytics while taking advantage of geolocation to ensure operators not only serve their customer with greater profitability,...

How Steve Jobs Even Transformed Our Views on Management

Steve Jobs was such an amazing entrepreneur - even calling him the ultimate visionary doesn't seem to describe accurately how amazing he was at reinventing numerous business categories. Like so many creative visionaries, early in his career he lacked the...

Awareness Ads Important but Often Forgotten

I'm sitting here at a restaurant called Tengda in Darien, CT a stone's throw from my office just thinking about how I came to know about this restaurant. You see I've eaten at Tengda before - but I didn't...

I'm Too Sexy For Consumers: B2B Tech IPOs Are Hot

B2B Tech is hot once again thanks to a string of consumer social IPO losses and B2B successes In the fickle world of consumer purchasing behavior it is tough to predict what trends will last. Few things seem to be...

News from TeliaSonera, Stage2 Networks, Sidera Networks and More

There's been lots of activity in the TMC newsroom with many new guests coming to our Norwalk, CT studio to tell us what is new and exciting at their companies.At around 170 million mobile subscribers, TeliaSonera is a major mobile...

Ultrabooks Finally Get Needed Attention From Intel

Intel is running a new ad touting the long-lasting Ultrabook which has hours of battery life. And while I applaud Intel for finally acknowledging this category needs marketing I am still at a loss. You see battery life is one...

Rewards Network, the Social Restaurant Hub

In the last few decades it has become apparent that all companies are for the most part limited by their imaginations. Apple was thought to be a computer company but is now a leader in music, movies and phones. Amazon...

Monkeybars Lets Social Could Cut Out Middlemen

Think of all the ways technology has changed commerce. Most every city for example was littered with photo processing huts and with the advent of sites like ofoto, now part of Kodak and entire layer of businesses between the buyer...

American Airlines Advertises in-flight WiFi as Differentiator

American Airlines has begun a new marketing campaign targeted at travelers who want to keep in touch while in the air. The TV ad which you may have caught on CNBC features a mother and daughter having a conversation but...

Google Holiday Promo For Your New Gadgets

Google is holding back nothing in its desire to promote all its top products and services this holiday season. Sure they have massive amount of advertising space they can utilize on their search and AdSense ad network but they also...

Women's Rights: The Next Frontier of Product Marketing

History shows us commoditized markets can be fertile ground for differentiation and pricing power if a product or company is innovative, branded properly and/or connects emotionally with purchasers. In the tech space we think of Apple and Bose, while in...

Porn is dead, why Penthouse Needs a Deal

The world is going daily deal crazy and the multi-billion dollar Groupon valuation is no doubt a huge factor. And while some companies have pulled back from this category, purveyor of porn, Penthouse is purchasing an Asian daily deals company...

CMO Summit at ITEXPO West 2011 in Austin

Marketing departments have never had to deal with the level of technology and complexity that exists today. SEO, social, deal sites, print, TV, radio, online ads, online communities, resource centers, lead generation, CRM management, analytics and so on. Just this...

Marketing Goes Almost Painfully Local

Pay attention, you might just overhear something One of the most memorable business stories I hav e heard was when a consultant friend of mine flew to a large customer to quote on a substantial project. He was traveling with...

SEO Webinar Tomorrow With Search Engine Watch

Jonathan Allen, at SES London - courtesy of Flickr and ToprankonlinemarketingTomorrow, I have the pleasure of presenting on a webinar with Jonathan Allen, SEO expert and director of Search Engine Watch. This will be the third-part in a webinar series...

What Every Marketer Must Know About Video

On TMCnet's Business Video site, thought leader and analyst Paul Ritter has compelling reasons, data and a case study on why using video in your marketing is important. One point I will repeat is that more and more people are...

8x8 Speaks Out About Skype Deal (Video)

Bryan Martin, CEO of 8x8 speaks to TheStreet.com regarding how his company compares to Skype - how long it has been in VoIP and and his vision for the future. It's worth a watch - and reminds me that 8x8...
1 2 3 Next
Featured Events