Monetizing the Mobile Data Explosion with Tektronix Communications

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Monetizing the Mobile Data Explosion with Tektronix Communications

Remember when you were in the engineering lab and you relied on a Tektronix oscilloscope to analyze signals? I do and I deeply craved one of my own but could never afford one. But the company once part of Tektronix, Tektronix Communications  does its best to ensure that not being able to afford their products is not a reason to keep you from buying. The company provides solutions for carriers which help with pre-deployment, network operations, customer care, network and RF engineering solutions as well as business performance. You see they want to ensure the solutions you buy, pay for themselves so carriers are more likely to purchase their products than a college kid eyeing a high-quality scope.

In a recent meeting with Laurence Alexander and Samir Marwaha they shared with me the news that the company has been awarded more than 50% of the LTE monitoring opportunities worldwide partnering with more than 15 tier one carriers around the globe. The company helps its customers across multiple “technology domains” such as EUTRAN, EPC, IMS and VoLTE.

Moreover the company is assisting carriers maximize revenue per subscriber as well as ensuring commercial readiness of LTE networks. They also assist with OTT partnerships between carriers and companies who can utilize such QoS enhanced pipes like perhaps in the video space. According to Laurence this is a win/win because carriers can charge for it and consumers get a better quality service.

Moreover deep packet classification enables service providers to get a better sense of what users are doing on the network. Moreover the company’s solutions allow operators to determine network quality from a user perspective – and at this point they can even alert customer care that a problem is taking place. Quality issues are just one cause of churn but certainly a very large portion of the churn pie. This sort of solution is designed to help carriers be proactive and retain customers – even ones which just had a negative experience.

Certainly one of the reasons carriers to choose Tektronics Communications has to do with the breadth of product line starting with a product like K2Air/NSA for advanced RAN and RF performance analysis to OptiMon for deep drive RAN troubleshooting. Then there is the Iris series – traffic analyzers, session analyzers and performance intelligence solutions – all the way up to touchpoint CEM for customer experience management.

And as the growth of LTE and VoLTE accelerates so should the danaher.pngopportunities for the company to assist carriers in providing better quality of service to customers. In addition, the company aims to help them find new ways to generate revenue by providing differentiated, higher quality services.

Disclosure: I am a shareholder in Tektronix Communications parent Danaher. Pictured is the graphic of Danaher's holdings in the tech, telecom and related spaces.



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