Facebook Buys Mobile Photo Sharing Site Instagram

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Facebook Buys Mobile Photo Sharing Site Instagram

Even before its IPO, Facebook has decided to make a major acquisition with millions of users for a billion dollars of cash and stock. Mark Zuckerberg mentioned on his Facebook timeline that this acquisition of Instagram is the largest they have ever done and may be the last of this size.
Moreover, that Facebook will leave Instagram as a standalone company insomuch that you will be able to use Instagram without sharing on Facebook if you so choose.
The move was a very smart one as Instagram could eventually be a threat to the company's core business. Furthermore it allows the social networking giant to gain even greater access to the mobile market - the fastest growing segment of just about every tech business. And even more importantly is the cover the company has in the form of Google+ allowing it to gobble up marketshare without regard for antitrust concerns.
Reminds me of Oracle putting together a major software company with major marketshare using the cover of Microsoft competition.
Will Pinterest be next? How about Twitter? At this rate the tech investment euphoria which we really haven't seen in over a decade seems to be coming back.



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