Big Sprint Changes

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Big Sprint Changes

Sprint certainly needs to do something to reduce churn and to become relevant to customers once again. In an increasingly commoditized business they have done little to differentiate themselves from others through either unique handsets which customers want, network quality or anything else.

Unfortunately this means the company has to compete on price which obviously isn't working out to well for the wireless carrier based on its recent financial performance.

The company has just restructured in the hopes of solving its ongoing business problems.

Paul Saleh, chief financial officer; Tim Kelly, chief marketing officer; and Mark Angelino, president, sales and distribution -- will leave the company Friday. The company said William Arendt, senior vice president and controller, will serve as acting CFO, and John Garcia, senior vice president, product development and management, will serve as acting chief marketing officer. Paget Alves, regional president for sales and distribution, will serve as acting president, sales and distribution.

A management shuffle may help but what it really needs are better devices and a really captivating ad campaign promoting these devices and convincing us they matter.


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