New HGC API Advances Digital Transformation

Hong Kong and international fixed-line operator HGC Global Communications Limited (HGC) announced the launch of HGC API Hub. It enables effective integration of multiple APIs and systems and delivers a suite of APIs for different businesses, streamlining the access for customers in a timely, secure and efficient way. The API hub, which begins with the launch of Application-to-Person (A2P) SMS API, marks another major milestone in HGC’s digitalization journey.

HGC’s cloud-based API Hub provides the highest levels of availability, resiliency, and scalability to meet the demands of a digital workforce. The use of RESTful APIs supports most client languages, including Java, NodeJS, Python, and PHP, and provides a simple, time- and cost-effective method for developers wishing to consume the service. The API developer portal provides instant access to the API definitions in Swagger format, further reducing the barrier to entry for new developers.

The new platform provides HGC with the capability to develop APIs that best suit customers’ diverse needs and enables customers to enjoy reliable and high-quality services at a lower cost. In other words, it helps businesses to connect and automate their operational process across applications and data sources in a cost-effective, secure, user-friendly and timely manner.

Ravindran Mahalingam, Senior Vice President of International Business of HGC, said, “Following the successful launch of our SDN-enabled marketplace earlier this year, the introduction of HGC API Hub further advances our digital transformation journey and enriches our business portfolio. The new platform can meet the rising demand for greater business efficiency in the digital era and A2P SMS will surely make a remarkable debut in our API ecosystem, with the objective of further expanding to other services including VoIP, SDN etc. in the near future.”

Wing Lam, Assistant Vice President, Product & Business Development, International Business of HGC said, “We are excited to announce the API hub and to firstly apply the platform to our existing A2P SMS service. The simplification brought by the new platform enables our customers to enjoy greater delivery success and provides better customer experience by focusing resources on the message content and maximizing end-user engagement rather than the technical and operational mechanics.”

This news follows on recent digital transformation (DX)activity from the company.

Last month, the company partnered with Salesforce, Enxoo to accelerate DX activity and improve customer service. In a way this news foreshadowed today’s API announcement:

The collaboration between HGC, Salesforce and Enxoo offers a rich set of open and modular cross-segmentation tools that will allow HGC to enhance its lead-to-order processes across all customer segments and enable much greater feasibility when responding to fast-changing customer needs, streamlining the provision of solutions for our customers internationally.

The company also plays in the smart city space as evidenced by other recent news about the company’s support for smart lamp posts, smart building management and smart recognition which utilizes AI for facial recognition targeted at various industries.

Last year we broke the news about the company’s partnership with Blueface for UCaaS for “Best-in-class unified communications experience in Hong Kong and globally.”

Back to today’s news, the API platform will allow businesses to reach a huge potential customer base and to more easily streamline and expand international messaging programs. We expect this new API to be welcomed in the digital transformation of numerous spaces, including retail, finance, transportation and healthcare. Services include one-time passwords, marketing, customer relationship management and interactive services.

Learn about the latest in everything you need!

Digital Transformation, UCaaS, the Channel, IT, IOT, Edge, and smart cities at the ITEXPO #TechSuperShow, Feb 12-14, 2020 Fort Lauderdale, FL.


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