Apple's Magic Dependent on iWatch Success?

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Apple's Magic Dependent on iWatch Success?

At this point we are all aware Apple has a new watch in the works and it is even thought to be released later this year. Pundits have even determined this product could be vastly more profitable for Cupertino than even the much-anticipated Apple TV. They call it a $6B opportunity!

One wonders however how different this product will be from the iPhone. If you think about it, the iPhone transformed the company’s mobile product line and potential. The iPod used to look like a music player but today is an iPhone without the phone. The larger iPad originally was 4 iPhones working as one. The iPad Mini is just a smaller iPad. The point here is much of the Apple innovation centers around one innovative device – everything else seems to just be an extension.

We all know about the Apple “magic” or the ability to design products we didn’t know we wanted but when we see them, we can’t figure out how we ever lived without them. Rob Enderle writes a compelling piece about the situation on TMC’s Wearable Tech World site where he explains the iPhone and iPad should have been duds based on other similar products which preceded them.

I too have commented about how the Nokia N800 tablet which was a better device than the original iPhone never gained traction in the market.

Enderle points to the iWatch as the next big test for the company. We know there are a ton of techie watches in the market - does the company still have what it takes to make a new product launch such as the iWatch go mainstream? He doesn’t think so but he says he hopes he is wrong.

Here is something worth pondering before the launch of such a device. The smartphone made watches less relevant – especially for the younger generation. Will the company who helped kill a generational desire to own time-keeping devices on their wrists get these same people to reverse course and try slapping a piece of electronic jewelry on an area which has never seen a tan line? Time will tell if Apple still has the magic we once associated with Steve Jobs.



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