I recently had the opportunity to ask IVR Technologies
Vice President of Business Development Barry Sher about his business and the direction he is taking the company.
IVR Technologies is a software development company providing integrated application, media and billing server to next generation networks. The company is the first vendor to develop a commercially available SIP compliant IVR and billing server.
Please outline your new corporate initiatives.
IVR Technologies is focused on providing innovative enhanced services and real-time billing solutions to next generation service providers that serve to help build profit margin and revenue while attracting and retaining the subscriber base. Through innovation it is our primary goal to develop applications that greatly differentiate the new SIP-based communication networks from that of the legacy PSTN
How is IP communications changing your company's strategy?
With the overwhelming adoption rates of VoIP for both businesses and consumers our solution reaches closer to the consumer than ever before. While wholesale VoIP and SIP trunking remain a large part of our business, it is the end-user driven applications coupled with the ubiquity, empowerment and reach of the Internet where we see long term growth and opportunity.
How has SIP changed communications?
SIP brings broad interoperability across many different types of communications devices and vendors into cohesive and comprehensive solutions. As an industry standard, SIP has driven new types of communication channels promoting innovative applications that have the potential to greatly improve and enhance the user’s experience through personalization, call control and presence.
What is the biggest request coming from your customer base?
Our customers continue to seek new sources of revenue, competitive differentiation and cost controls in order to grow their subscriber base, improve profitability and business efficiencies. End-user applications and subscriber self management tools are major requests that are being fulfilled by application/media servers and web 2.0 tools.
Our service provider customers also seek robust, flexible and creative billing solutions that operate in real-time so that costs are contained and profits maximized.
How are you answering their demands?
Through the turnkey design of end-user enhanced services applications and a creative and fully integrated real-time billing server. We are meeting the customer demands by designing applications that empower the end-user to control with whom and when they communicate and over what mediums based on time of day, day of week or a date range basis. With 24x7x365 web access end-customers are now empowered to be able to update their settings at a moment’s notice through a rich and direct interface from any web browser.
Our tightly integrated real-time billing server provides the service provider with granular control that allows innovative billing plans to be created to help them compete, become more profitable and control costs in real-time. By having one of the industry’s most robust and innovative billing engines as an integrated component of our solution it really helps differentiate our solution from other providers.
What do you think the future of the market is?
With market research firms such as In-stat Research forecasting VoIP origination and termination revenues having a CAGR of 30 percent through 2010 and iLocus reporting that last year over a trillion minutes of VoIP traffic was carried by service providers worldwide people are no longer wondering if Voice over IP will take off -- it already has. As the consumer becomes more educated on VoIP and technology providers do a better job of developing applications that take into consideration the advances that SIP provides, then and only then will the consumer start to see the benefits of a next-generation network which will come in the form of presence-based and fully converged applications.
How does the growth rate in the US compare to the rest of the world?
Based on cost savings incentives and more pervasive broadband connectivity we see the global market, especially in Asia, far eclipsing the U.S. market in opportunity, scale and scope.
What do you think of Google and Apple entering the telecom market?
We see this as further affirmation of the opportunity that revolves around both SIP and VoIP. These major market players see the great potential of converged devices that bring together all types of media such as video, voice, presence, etc. With Google incorporating click-to-call functionality in its search results and Apple producing converged media devices such as the iPhone it all serves to further highlight the dollar potential for service providers entering and adapting their existing businesses to VoIP.
How about Microsoft?
Microsoft fits in a similar fashion as Google and Apple and has the potential to fully integrate VoIP on the desktop as well as the back office at the device and application level. Fully integrated VoIP through presence based applications such as Messenger and business applications such as Office that allow the end-user to place calls from their Outlook contact list and schedule conference calls in a drag-and-drop manner through the calendar has great potential to achieve significant benefit, validation and uptake of VoIP.
How will wireless technologies change our market?
With FMC fully blended communications offers fantastic promise where we can seamlessly move from one network to another. By having a single device that moves from home to office to any other place and that is fully converged it offers us promise from a single message store, presence based applications and full-control conferencing.
How will communications evolve over the next five years?
As UK based Informa Telecoms and Media forecasts, within the next five years VoIP will drain $100 billion from carriers PSTN revenues indicates a huge shift away from legacy PSTN to VoIP and next-generation networks. This shift coupled with the new applications that are making their way to market will further drive these numbers in favor of VoIP.
What sorts of things will we be hearing about during your presentation at ITEXPO?
The presentation we have prepared focuses on consumer needs and how we can do a better job of reaching the consumer and satisfying their needs resulting in new revenue opportunities and greater market share.
Why is your presentation a "Can't Miss?"
If you are interested in learning about ways to drive high-margin revenue, attract and retain subscribers, and manage the network then you are surely not going to want to miss this presentation.
What do you want the industry to know about your company?
IVR Technologies, Inc. is the leading provider of enhanced services and fully-integrated real-time billing that drives revenue to the network, reduces customer churn through robust, feature-rich and online managed applications, and has one of the fastest turn-up times and lowest administration overheads in the industry. We believe in innovation that exploits the benefits of SIP and the ubiquity of the Internet in order to make communications more efficient and productive.
Please make one surprising prediction we will see in 5 years:
It will be about convergence, control and presence where the subscriber has the ability to use a single device across disparate networks, they will have empowered control about when and how they communicate as well as the ability to broadcast their availability and monitor others’ availability to determine how best to communicate.