Google is rumored to be launching their Gphone any day now and Jaiku – the company providing mobile presence has just been acquired by the search leader. It seems Google is really serious about the mobile communications market and whether they develop their own phone or not is immaterial – they are positioned very well to add value to a number of phones already on the market.

 

When you think about it, whether Gphone becomes popular or not is missing the point. The market will be defined by how many phones Google can get its software on. By software I mean mapping, advertising, IM, presence, whatever. Google seems deadest on becoming a mobile and PC OS leader.