How does Verizon fight back against the Apple iPhone and AT&T network? Simple… They call Google and discuss partnering with the world’s leading search engine in order to come up with a device which will potentially take some share from Apple.
The Wall Street Journal is reporting that talks are underway but nothing solid has come of them.
It seems that Verizon will be responsible for hardware and Google will supply the software. In addition there will be an advertising split of some sort.
According to the WSJ, one concern held by Verizon is whether the device will be secure enough.
My take? This device will have to be as slick and integrated as the iPhone to make any sort of dent in the market. Alternatively if Google subsidizes the telephone’s monthly service fees in exchange for users agreeing to see ads, all bets are off.
This could happen. I could see Verizon with their superior US wireless coverage forgoing some subscription revenue in exchange for the lucrative potential upside of wireless advertising.
This is certainly a story which is developing quickly and worth watching closely.