The web can be your worst enemy when you are a company at the center of an environmental tragedy and causing massive amounts of oil to destroy livelihoods and more. Recently I wrote about an effort by Greenpeace online to come up with a new logo for BP as it relates to the oil spill/catastrophe. Now there is a very viral video from UCB Comedy making the rounds and showing what happens when BP spills coffee.
It is pretty funny and worth a look.
Once again, it reminds us how important social media and the web can be to a company’s brand and reputation. Granted, 24×7 cameras in HD showing how much oil you are responsible for leaking into the Gulf of Mexico is tough to top from a negative public relations perspective.