The Value of Magazines

I was just reading BusinessWeek and came across a column by Maria Bartiromo and started to think. For those of you who don’t know, Maria is the host of CNBC’s Closing Bell. She seems very knowledgeable in her position but on TV she seems to never get a chance to get out her intimate knowledge of markets. Her experience — or at least a good part of it is bottled up. That is why I am thrilled to see her writing for BusinessWeek.

BusinessWeek also has Jack Welch writing for them — which is another great move. I guess my point is, thankfully there are magazines that decide to take chances and likely pay large bills to get top writers like Maria and Jack. In this manner there is a great reservoir of knowledge in these brains that is slowly being shared with humanity.

Let’s just hope advertisers continue footing the bill for this invaluable content.

I learned at the last Internet Telephony show when we had Tom Ridge and Ron Insana speaking that the knowledge that people like this possess is invaluable and writing and public speaking are the two best ways to get this information out. All too often this information does not get disseminated.

So hats off to publications that go out and take risks to hire the best and brightest to help educate humanity.

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