Guest blog post – 2020 PREDICTIONS: Douglas Brockett, president, StorageCraft
Three plain and simple items round-out next year’s predictions from StorageCraft. These are some pretty good thoughts and we wanted to be sure you saw them.
RANSOMWARE MEETS ITS NEMESIS – AND IT’S CALLED BLOCKCHAIN.
While it may take a while for blockchain to be adopted in the financial markets or in other consumer-applications, its real-world use-case as a mechanism to prevent ransomware attacks will gain swift adoption. StorageCraft is way ahead of the rest of the industry with an already implemented blockchain file system. I fully expect a ‘catch up’ scramble amongst the data management vendors. We’re the only ones to provide an immutable file system where data cannot be overwritten or deleted by ransomware. Our fully auditable, immutable and unchangeable view of the history of data at rest means organizations – even with distributed environments – know if, when and where a ransomware infection occurred. Our ability to also provide continuous, immutable snapshots of data, means we can return data to its pre-ransomware state.
CONVERGED INFRASTRUCTURE SPENDING PAYS OFF – PUTS LEGACY VENDORS ON NOTICE
Early adopters of converged data infrastructures will see their investments pay off in terms of economics, scale and agility. This will accelerate the maturing of the converged data infrastructure market — and put a nail in the coffin for the big legacy vendors who have built their business models on having a different product line for everything. Buyers will no longer tolerate paying for solutions from vendors that simply bifurcate their product lines over and over again. We will see the beginning of the end of siloed infrastructure vendors.
THE CHANNEL GETS WARY OF ACCIDENTAL VENDOR LOCK-IN
The M&A cycle will continue in the MSP space with MSPs acquiring for scale and vertical expansion. However, as MSPs merge and consolidate, they should pay particular attention to consolidation on the vendor side. As MSPs focus on their OML (operational maturity level), standardization for them only makes sense if it aligns with their business plan. Standardization must be in line with the vision of how they wanted to build their business. In contrast, MSPs may be in for a rude awakening if they find themselves being consolidated into a technology platform – not out of choice but because of vendor consolidation. MSPs will need to be wary of this accidental vendor lock-in and make sure they can opt for best of breed where it makes business sense. We expect to win big here because, unlike our competitors, we offer a single technology stack for MSPs looking to standardize on their business continuity portfolio. In addition, StorageCraft offers a ‘fit-in, stand-out’ approach where our solutions also present themselves as best-of-breed options for data management, protection and recovery.
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