I presented at two sessions today at Metaswitch Forum 2011 and both focused on wireline trends in the market. The general theme of this conference so far has to do with how carriers can compete in a world which is rapidly becoming mobile and social. Metaswitch for it’s part has been busy improving it’s platforms allowing carriers to take back control of business relationships with their customers.

Interesting takeaways from this session is a discussion being led by Anusha ‘Ash’ Nirmalananthan of Metaswitch where she is dissecting some social network activities in Facebook and Skype and exposing areas of exploitation for carriers.

She says, innovation and differentiation are crucial for carriers going forward. “Carriers need something unique” she exclaimed.

She further shared a customer survey that said they want VoIP carriers to provide them with apps on their smartphones.

Location:Audrie St,Las Vegas,United States